|Body style||3-door and 5-door hatchback|
|Layout||Front-engine, front-wheel drive Quattro in A1 Quattro |
|Platform||Volkswagen Group PQ25|
1.2 L TFSI 63 kW I4 petrol
2.0 L TDI 105 kW I4 diesel
7-speed S tronic
1-speed (A1 e-tron)
|Wheelbase||2,469 mm (97.2 in)|
|Length||3,954 mm (155.7 in)|
|Width||1,740 mm (68.5 in)|
|Height||1,416 mm (55.7 in)|
|Kerb weight||1,040–1,140 kg (2,300–2,500 lb)|
|Related||Volkswagen Polo Mk5
SEAT Ibiza Mk4
|Designer(s)||Stefan Sielaff|
The Audi A1 (internally designated Typ 8X) is a supermini sized economical car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010. A five-door version, called Sportback, was launched in November 2011, with sales starting in export markers during spring 2012.
The A1 is produced at Audi's Belgian factory in Forest, near Brussels. The A1 is based on the Volkswagen Group PQ25 platform, the same platform used in the SEAT Ibiza Mk4 and the VW Polo Mk5, and in its development Audi has collaborated with SEAT. The A1 uses a MacPherson strut front and torsion beam rear suspension.
The UK launch of the Audi A1 was held on 13 November 2010. The national launch took place from Battersea Power Station, where up to 300 Audi A1s left London.
The 100,000th A1 was produced in June 2011.
In the UK, the A1 trim levels are SE, Sport and S line. SE is the base specification, while Sport and S line models also have sport seats, sports suspension and larger wheels, amongst other features. In 2011 Audi introduced a series of new trim levels, including Black Edition and a series of limited editions, including Competition Line and Contrast Edition. These are based on the Sport trim level with distinctive styling features.
|Model||Engine||Displacement||Power||Torque||0–100 km/h (s)||Top speed||Transmission||CO2 emission (g/km)||Years|
|1.2 TFSI||I4||1,197 cc||86 PS (63 kW; 85 hp) @ 4,800 rpm||160 N·m (118 lb·ft) @ 1,500-3,500 rpm||11.7||180 km/h (110 mph)||5-speed manual||118||2010-|
|1.4 TFSI||I4||1,390 cc||122 PS (90 kW; 120 hp) @ 5,000 rpm||200 N·m (148 lb·ft) @ 1,500-4,000 rpm||8.9||203 km/h (126 mph)||6-speed manual
7-speed S tronic (optional)
|1.4 TFSI||I4||1,390 cc||185 PS (136 kW; 182 hp) @ 6200 rpm||250 N·m (184 lb·ft) @ 2,000-4,500 rpm||6.9||227 km/h (141 mph)||7-speed S tronic||139||2011-|
|2.0 TFSI||I4||1,984 cc||256 PS (188 kW; 252 hp) @ 6,000 rpm||350 N·m (258 lb·ft) @ 2,500-4,500 rpm||5.7||245 km/h (152 mph)||6-speed manual||2012|
|Model||Engine||Displacement||Power||Torque||0–100 km/h,s||Top speed||Transmission||CO2 emission (g/km)||Years|
|1.6 TDI||I4||1,598 cc||90 PS (66 kW; 89 hp) @ 4,200 rpm||230 N·m (170 lb·ft) @ 1,500-2,500 rpm||11.6||182 km/h (113 mph)||5-speed manual||99|
|1.6 TDI||I4||1,598 cc||105 PS (77 kW; 104 hp) @ 4,400 rpm||250 N·m (184 lb·ft) @ 1,500-2,500 rpm||10.5||190 km/h (120 mph)||5-speed manual||99||2010-|
|2.0 TDI||I4||1,968 cc||143 PS (105 kW; 141 hp) @ 4,200 rpm||320 N·m (236 lb·ft) @,1,750-2,500 rpm||8.2||217 km/h (135 mph)||6-speed manual||108||2011-|
Concept cars 
metroproject quattro 
The A1 was previewed at the 2007 Tokyo Motor Show in the form of the Audi metroproject quattro concept car. The concept seats four and features a new hybrid powertrain. With this powertrain, a 1.4 L (85.4 cu in) 148 bhp (110.4 kW) Turbo FSI engine drives the front wheels via a six-speed S-Tronic, while a 40 bhp (29.8 kW; 40.6 PS) electric motor provides power to the rear wheels. The electric motor is also capable of producing 148 lb·ft (201 N·m) of torque.
The metroproject quattro is able to travel 62 miles (100 km) at up to 62 mph (100 km/h) on one charge of its lithium-ion batteries, which reduces fuel consumption by up to 15%. Both power sources are available to use simultaneously, with the driver then benefiting from McPherson strut front and four-link rear suspension configuration, electromechanical speed-sensitive power steering with a low energy draw, Audi magnetic ride adaptive damping technology, and 0 to 100 km/h (0 to 62 mph) in just 7.8 seconds.
At the 2008 Leipzig Auto Mobil International show, Audi again presented the metroproject quattro, renamed the A1 Project Quattro. The vehicle was designed by Audi AG Project Designer in Exterior Design Jürgen Löffler, who also presented the design during the car's Hong Kong debut.
A1 Sportback concept 
Audi unveiled a second A1 concept car at the Paris Motor Show in October 2008. The A1 Sportback concept is a restyled five-door development of the metroproject quattro. Like the earlier concept, the A1 Sportback has a hybrid powertrain, with the same 1.4 L petrol engine and S-Tronic dual-clutch transmission, plus a 20 kW (27 hp), 150 N·m (110 lb·ft) electric motor. However the electric motor drives the front wheels, rather than the rear. Quoted 0 to 100 km/h (0 to 62 mph) acceleration is 7.9 seconds and average CO2 emissions are given as 92 g/km. The A1 Sportback retains the dimensions of the Metroproject quattro, except for a slightly greater length, at 3.99 m (157 in).
A1 e-tron 
The Audi A1 e-tron concept car is an electric variant of the A1, first shown at the 2010 Geneva Motor Show. The A1 e-tron is a series plug-in hybrid (PHEV), powered by an electric motor with a continuous output of 45 kW (61 PS; 60 bhp), and a peak output of 75 kW (102 PS; 101 bhp). A fully charged 12 kWh lithium-ion battery gives a maximum range of 50 kilometres (31 mi), after which a 254 cc Wankel engine is used to power a 15 kW (20 PS; 20 bhp) generator with a 12 L (2.6 imp gal; 3.2 US gal) fuel tank. This is estimated to provide an additional range of 124 mi (200 km). The company claims the car weighs 1,190 kg (2,600 lb), can reach 62 mph (100 km/h) in 10.2 seconds and a maximum speed of 80 mph (129 km/h).
In June 2012, the UK's Car Magazine reported that Audi had put the production version of the A1 e-tron on hold indefinitely in order to slim down its future electric vehicles plan. It was reported that, according to the director of e-mobility and sustainability strategy at Audi of America, the A1 e-tron had never been scheduled for production.
In March 2013, at the New York Auto Show, Audi announced it will be expanding the testing of its A1 E-tron outside of Munich to other regions of Germany.
A1 clubsport quattro 
In May 2011, the A1 clubsport quattro concept car was shown at the Wörthersee event. This car has a modified version of the Audi RS 3's five-cylinder 2.5 L engine tuned to 503 PS (370 kW) and 660 N·m (487 lb·ft). Capable of 0 to 100 km/h (0 to 62 mph) acceleration in 3.7 seconds, the car also features a restyled exterior including "blister"-style extended wheelarches reminiscent of the Audi Quattro and minimal, lightweight interior trim.
The production version of the A1 quattro was tested by Autocar magazine on MIRA's wet handling track alongside a Nissan GT-R; the A1 recorded lap time over five seconds faster than the GT-R. Autocar called the test a "...giant-killing result".
EuroNCAP tested Audi A1, Supermini 3-door Hatchback with front airbags, side airbags, seatbelt pretensioners and load limiters as standard and scored it accordingly:
|Euro NCAP test results|
|Audi A1 LHD, 3-door Hatchback (2010)|
The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars Justin Timberlake and is comparable to the BMW film series "The Hire". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide. The A1 has also been promoted in a new very popular video game. Need for Speed: Most Wanted (2012 video game) Along side with the Audi RS3 Sportback and a prototype version of the Audi R8 called the Audi R8 GT Spyder.
The A1 is the first car from Audi to have a tablet based brochure, called the "Audi A1 eKatalog". The brochure works on the Apple iPad and allows the viewer to change the color of the car on almost every page. It also includes a 3D driving simulation.
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