Audit Bureau of Circulations (UK)
|Founded||14 October 1931|
|Founder(s)||ISBA (Society of British Advertisers)|
|Focus(es)||Newspaper and magazine circulation|
The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.
Due to the success of ABC, the (IPA), PPA, NS and NPA (Newspaper Publishers' Association) became involved. ABC provides independent verification of data for print, lists/databases and exhibitions in the UK and Ireland.
On the 21 March 2011 ABC and ABCe united under one brand. Print remains the bedrock of ABC, but digital activity accounts for 30 per cent of ABC’s revenue.
ABC is a not-for-profit organisation governed by a board of permanent and elected representatives from advertisers, advertising agencies, media owners and their representative trade bodies. It is a member of the International Federation of ABCs.
In February 2014, Jerry Wright, chief executive of ABC announced that the organisation would begin combining print and digital figures for magazines.
ABCe was established in 1996 by Richard Foan as the new media arm of ABC. It grew to 30% of ABC Group revenue and is now integrated into ABC Group.
- Boyle, Darren (3 February 2014). "ABC to combine magazine print and digital circulation figures with redesigned certificate". Press Gazette - The Wire. Retrieved 5 February 2014.