Audit Bureau of Circulations (UK)

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Audit Bureau of Circulations
Abc UK.gif
ABC logo
Founded 14 October 1931
Founder ISBA (Society of British Advertisers)
Focus Newspaper and magazine circulation
Website United Kingdom
Ireland

History[edit]

The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.

In February 2014, Jerry Wright, chief executive of ABC announced that the organisation would begin combining print and digital figures for consumer magazines.[1]

See also[edit]

References[edit]

  1. ^ Boyle, Darren (3 February 2014). "ABC to combine magazine print and digital circulation figures with redesigned certificate". Press Gazette - The Wire. Retrieved 5 February 2014. 

External links[edit]