Audit Bureau of Circulations (UK)
|Founded||14 October 1931|
|Founder||ISBA (Society of British Advertisers)|
|Focus||Newspaper and magazine circulation|
The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.
Due to the success of ABC, the (IPA), PPA, NS and NPA (Newspaper Publishers' Association) became involved. ABC provides independent verification of data for print, lists/databases and exhibitions in the UK and Ireland.
On the 21 March 2011 ABC and ABCe united under one brand. Print remains the bedrock of ABC, but digital activity accounts for 30 per cent of ABC’s revenue.
ABC is a not-for-profit organisation governed by a board of permanent and elected representatives from advertisers, advertising agencies, media owners and their representative trade bodies. It is a member of the International Federation of ABCs.
In February 2014, Jerry Wright, chief executive of ABC announced that the organisation would begin combining print and digital figures for consumer magazines.
ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.
ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond.
It has two roles: 1.To bring the industry together to agree standards that define media measurement and determine best practice. 2.To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.
ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is President. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.
- Boyle, Darren (3 February 2014). "ABC to combine magazine print and digital circulation figures with redesigned certificate". Press Gazette - The Wire. Retrieved 5 February 2014.