August Schell Brewing Company

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August Schell Brewing Company
Location 1860 Schell Rd[1]
New Ulm, Minnesota
United States
Opened 1860
Barrels per year 135,000 bbl
Active beers
Name Type
Schell's Original American lager
Schell's Original Light Light lager
Grain Belt Premium American lager
Grain Belt Premium Light Light lager
Grain Belt Nordeast American Amber Lager
Schell's Firebrick Vienna-style Amber lager
Schell's Pilsner Bavarian pilsner
Schell's Stout Stout
Schell's Dark American dark lager
Schell's Hopfenmalz Amber lager
Schell's Emerald Rye Hopped lager
Seasonal beers
Name Type
Schell's Caramel Bock Bock
Schell's Maifest Maibock
Schell's Hefeweizen Bavarian Wheat
Schell's Zommerfest Kölsch style honey ale
Schell's Octoberfest Marzen
Schell's Snowstorm Changes Yearly
Schell's Schmaltz's Alt Dark Alt
August Schell Brewing Company
Schell Sign.jpg
Sign on August Schell Brewery building in New Ulm, Minnesota
Location 1860 Schell Rd[1]
New Ulm, Minnesota
Governing body Private
NRHP Reference # 74001007
Added to NRHP December 27, 1974

The August Schell Brewing Company is a brewing company in New Ulm, Minnesota. It was founded by German immigrant August Schell in 1860. It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002. In September 2010, it celebrated its 150th Anniversary with a two-day festival. Every year Schell's also celebrates traditional German holidays with Bock Fest, and Oktoberfest.[2]

Beer[edit]

Year-round Brews[edit]

  • Original (aka Deer Brand), ABV 4.8%, Straw colored classic American lager. Mild malt flavor and hop bitterness. This brew is displayed in a bar scene in the 2009 movie Jennifer's Body, starring Megan Fox.[3]
  • Original Light, ABV 4%, Light straw color. Mild maltiness complemented by mild hop bitterness and slight hop aroma. Light, crisp body.
  • Grain Belt Premium, ABV 4.6%
  • Grain Belt Premium Light
  • Grain Belt Nordeast, ABV 4.7%
  • Firebrick, ABV 5%, A Vienna-style amber lager that has a reddish-amber hue, a mild maltiness with subtle sweetness and a light hoppy finish.
  • Pils, ABV 5.6%, Rich malt body accented by a large hop/malt aroma and a refreshing hop tang.
  • Dark, ABV 4.8%, Deep amber color with a light but classic maltiness.
  • Emerald Rye, ABV 6.2%, A hopped lager made with rye. Introduced in 2012.
  • 1919, Root Beer.

Semi-Yearly Brews[edit]

These beers fill the spot left by Schell's Stout in their year-round lineup. They are both available for roughly six months, and as of release are classified as "year-round" beers by Schell's.

  • Chimney Sweep, ABV 5.2%, A black lager made with smoked malts.
  • Goosetown, ABV 4.7%, Schell's interpretation of a German-style gose spiced with coriander and salt.

Seasonal Brews[edit]

  • Bock, ABV 5.8%, Dark copper color, light caramel flavor, medium body. Lightly hopped with a hint of malt sweetness.
  • Maifest, ABV 6.9%, Assertive maltiness backed by a huge hop aroma.
  • Hefeweizen, ABV 4.4%, Fruity, ale character with undertones of banana and clove.
  • Zommerfest, ABV 5%, Light golden color with a frothy white head. Slight malt flavor and sweet hop aroma.
  • Octoberfest, ABV 5.5%, A rich balance of malt hops.
  • Snowstorm, ABV NA, Flavor changes yearly, see below for a list of past flavors.
  • Schmaltz's Alt, ABV 5.1%, The rich, sweet malty flavor with hints of licorice is balanced by a chocolaty bitterness. Dark brown in color and topped by a thick, creamy tan head.

Snowstorm Seasonal Brew History[edit]

  • 2012 - Bière de Noël, ABV 7.5%, A French style Christmas beer. Expect a light amber beer with red tints that is malt forward with noticeable yeast flavors of white pepper and citrus from an authentic French ale yeast. Slight herbal hop note in the background, with a spicy, citrusy, peppery aroma.
  • 2011 - Wee Heavy Traditional Scotch Ale
  • 2010 - Dunkel Doppel Weizenbock, ABV 7.0%, Brewed with Munich, Wheat, Xtra Special and Midnight Wheat Malt, this Dunkel Doppel Weizenbock has a rich, velvety malt body with notes of milk chocolate. Higher carbonation levels give this beer a full bodied mouth feel and a fluffy, creamy head with a banana and clove aroma.
  • 2009 - Baltic Porter, ABV 5.8%, Few beers fit the season like a Baltic Porter does winter. The 2009 edition of Snowstorm was brewed with copious amounts of Munich malt coupled with three different British crystal malts, and British Chocolate. Snowstorm is dark mahogany in color with a tan head and displays flavors reminiscent of dark fruit, licorice, and chocolate.
  • 2008 - Weihnachtsbier, ABV 6%, Reddish-brown in color with a complex maltiness yielding hints of spicy rye, sourdough and chocolate. Brewed with nine different malts, including copious amounts of Munich and a touch of Rye.
  • 2007 - Belgian Dubbel
  • 2006 - English Stout (Schell's Stout)
  • 2005 - Düsseldorf Alt
  • 2004 - Dark Cream Ale
  • 2003 - Nut Brown Ale
  • 2002 - Scotch Ale
  • 2001 - Cherry Vanilla Porter
  • 2000 - Braggot
  • 1999 - Dunkleweizen
  • 1998 - Vienna Lager (Schell's Firebrick)
  • 1997 - Plum Black and Tan*
  • 1996 - Cherry Alt*
  • 1995 - Raspberry Amber Ale*
  • 1992 - Doppel Alt (Schell's Schmaltz's Alt)**

*1995-1997 Beers were called Blizzard Ale

** 1992 Beer was called Xmas Brew

Mansion on grounds of August Schell Brewery.

References[edit]

  1. ^ a b "August Schell Brewing Company: Since 1860". Schellsbrewery.com. Retrieved 2011-09-22. 
  2. ^ {{cite web|url=http://www.schellsbrewery.com/newsevents_info.php?id=42 |title=August Schell Brewing Company: Since 1860 |publisher=Schellsbrewery.com |date= |accessdate=2011-09-22}}
  3. ^ "Jennifer’s Body? | MNBeer – Beer from the Twin Cities, Minnesota, Minneapolis, St. Paul and beyond". 2009-09-22. Retrieved 2011-09-22. 

External links[edit]

Coordinates: 44°17′20″N 94°27′2″W / 44.28889°N 94.45056°W / 44.28889; -94.45056