In October 2010, Hoyts announced that it will acquire AMC for an unknown amount. The purchase was completed in November 2010. Hoyts has stated on their website that AMC customers will now have access to a wider variety of films, promotions, competitions and cinema offers. Hoyts have also promised to increase 3D facilities for the cinema chain. The AMC Value Card program was discontinued, with Hoyts promising to recognize these cards until their expiry date. The new rewards program being offered is now Hoyts Rewards.