Auto Pilen

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Pilen, S.A. was based in Ibi, Alicante, Spain.

Auto Pilen was a diecast line of model cars made in Ibi, Alicante, in southeastern Spain by Pilen S.A.. Models were produced from the 1970s through the mid-1990s mostly in 1:43 scale. In the late 1980s, Pilen was apparently bought by AHC of the Netherlands. The company was started in the 1960s, diecasting items like colorful metal sailboats and key chains.

Lineup[edit]

Pilen made at least 50 different models, in the most convoluted story of diecast seconds and recasts of any successful diecast manufacturer (Colleccion Auto Pilen. No date). Dies were apparently used or copied from a variety of other companies including French Dinky, Corgi Toys, Solido, Mebetoys, Tekno, Politoys (Polistil), and possibly some Mercury models.

European but Spanish[edit]

Vehicles represented were mostly European and included Ferraris, Porsches, Renaults, Citroens, Mercedes-Benz, Volvos and some American cars as well. There was also a line of at least eight Formula One cars in 1/43 scale from the 1960s including BRM, Ferrari, Lola-Climax, Lotus-Climax, Cooper-Maserati, Brabham, and Honda. A few helicopters and airplanes were available. Numbering for the regular 1:43 series began with an "M" (perhaps reminiscent of Politoys M-Series) and went from 300 to 500.

Since this was a Spanish company, it is interesting to note that FIATs are not shown as FIAT, rather they are SEATs (pronounced 'say-ott'). This was FIAT under license in Spain - starting in the 1960s - long before Volkswagen took control of SEAT. Thus it is the SEAT 600, the SEAT 850 Spyder the SEAT 127, etc.

No. M 309 Citroen DS Pallas sedan. Note the bright metallic blue paint. This model was originally a French Dinky.

Build quality[edit]

For all the complexity of origins of the models, however, the products were very high quality. Most were done in a refined and handsome manner, with evenly applied colors (Sinclair 1979, p. 392). The paint application was often in a brighter, almost spectraflame (though that is a Mattel term) appearance (Johnson 1998, p. 15). There were many opening features and hoods, trunks, and doors matched the bodies with satisfying precision. Finished parts were thin and svelte and models appear much like Solido - not heavy-handed like some British Dinkys and Corgis. Tires were rubber and wheels authentically matched each model - where a generic one was necessary, a handsome wire wheel was employed similar to those seen on Politoys M Series.

These models did not appear rushed into production, though some have experienced cracking of faulty zinc alloy conglomerate 15 to 20 years later. Pilen in the mid-1970s was right up with other 1:43 scale companies packaging their models in clear plastic display cases. The screws used to hold models to the orange and yellow plastic bases, however, held them tightly and the tires often melt and become fused to the plastic of the bases. This is due to a chemical reaction to a softener in the rubber of the tires. With a bit of coaxing, usually the tires pull free from the base with no damage.

SEAT 124 Sport Coupe with trunk lid affected by zinc pest.

Typical Pilen brochures were thin narrow folded strips 1 3/4 inches wide which normally advertised thirty cars. On the opposite side, the collector was reminded that five of these strips could be collected and remitted to receive a key chain from "Escuderia" Pilen - which had been a traditional Pilen product for some years.

Complex origins[edit]

The Last Dinkys[edit]

Again, Pilen's model selection appears taken (whether by direct copying from blueprints or through available dies) from a variety of other producers. For example, the Talbot/Simca/Chrysler 150 sedan, Renault 12 sedan, and Mercedes 250 coupe were apparently from older French Dinky castings. The Ferrari P5, Citroen DS Pallas, and Matra Simca Bagheera also looked to be Dinky copies (Force 1988, p. 8; Johnson 1998, p. 15).

From 1974 until 1981, several French Dinky Toys passenger cars were made by Pilen. Bickford says that originally there was an agreement to market the French Dinkys in Spain, but most were sold under the Pilen brand name (Bickford 2009). The French dies were used, but of course were marked Made in Spain. Some were almost exactly similar to the French production, but with Pilen's own paint finishes. Some were modified by Pilen such as the Citroën DS 23 or the Renault 16 and were sold either under the marque Dinky or Pilen with distinct base plates. Examples were: Citroën CX, VW Sirocco, Renault 14, Ford Fiesta, Chrysler Simca 1308 and the Opel Ascona. It could be said that these were the last genuine Dinky Toys (Dujardin 2014).

Corgi, Solido and Politoys[edit]

The Oldsmobile Toronado, the 1963 Corvette Stingray, the experimental Chevrolet Corvette-like Astro 1 and the Adams Probe all appear to have been recastings of previous British Corgi models. Though Tekno also made a Toronado and Pilen's Toronado had opening doors similar to the Tekno, the general look and opening headlights appear more like the Corgi.

Several Pilen models were dead ringers for French Solidos such as the deTomaso Mangusta which Dinky also made, but Pilen's version was more refined like the Solido, while the Dinky was rather thick and distorted. Pilen's Opel Manta was likely a Solido replica, as well as the Mercedes-Benz C111 rotary concept. Pilen had a Porsche Carrera 6 race car like Corgi and Solido, but the details of the Pilen model match the Solido.

No. M-347 the Swiss Monteverdi Hai 450 SS. In the mid-1970s, this model did not appear anywhere else in 1:43 scale.

A couple other models appear to be copies of previous Politoys models of Italy: the Ferrari Modulo Peninfarina and the Lancia Stratos Bertone. The American Ford GT Mark II is very similar to the Mebetoys (also of Italy) version, and the SEAT (FIAT) 850 Spyder is like the earlier Mercury, another Italian model producer. The company's Chevrolet Corvair Monza open cockpit concept is a doppelganger of the Danish Tekno issue. It seems either Pilen had direct access to dies of many toy makers (which does not seem very likely), or it had superior skills in creating new castings closely matching various existing vehicles - perhaps with the help of blueprints.

Other Contributions[edit]

A few models have mysterious origins. The very nicely done AMC Javelin doesn't seem to have a counterpart elsewhere and neither does the Intermeccanica Indra or the Monteverdi Hai 450, though models of all of these appeared afterward made by different manufacturers. One possibility is that these were new French Dinky castings that had not appeared elsewhere and were to be introduced when the 'Spanish Dinky' line was to premier. Considering the care and quality seen in many of the Auto Pilen models, it is also possible that a few models were done in-house.

Auto Pilen also made a line of Matchbox-sized 1/64 scale cars, but these are more rare. Besides a SEAT 131 Wagon, a Seat Ritmo, a Renault 4F (Van), a Peugeot 504, and a Range Rover - among others - were made but little is known about them. The Range Rover casting was shared with Guiloy which brings us to the subject of Pilen's connections to other Spanish diecasters (Willoughby no date).

Company interconnections[edit]

Pilen maintained a close association with other Spanish toy makers also headquartered in Alicante like Joal, Guiloy, Guisval, and Mira as seen with a similar casting of the Pilen Adams Probe as a Joal model, and the appearance of a Citroen CX which had earlier appeared as a Mira. Pilen's clean Maserati Ghibli, which may have come from an earlier French Norev Jet Car, also appeared as a Guiloy. The Renault 17 sport coupe also looks to be a knockoff of a Norev. Pilen's SEAT 600 was also boxed as a Guisval. Bickford (2009) also reports that the Javelin, SEAT 124 coupe and the Monteverdi Hai castings made their way to the Venezuelan company of Juguinsa when Pilen was through with them.

Model M 507 Maserati Ghibli could have been a casting borrowed from Norev. Note typical plastic display boxes from mid-1970s

Around 1980 there was a Pilen connection with Holland OTO, which had taken over Dutch Efsi Toys. A 1980 Auto Pilen catalog shows many of the revered Efsi vehicles like the Model T series and many Efsi trucks continued as a line Pilen 1980 (Bras 2012). Around 1990, there was also a connection with the Dutch diecast company AHC which appears to have bought Holland Oto and thus Auto Pilen (Bickford 2009). AHC has since shared dies and traditionally Pilen stamped cars can be found in both AHC and Holland OTO labeled boxes (Bickford 2009; Johnson 1998, p. 15).

AHC, however, usually produced Volvos, of which Pilen only had a few: the DAF based 66, the 480 Turbo, and the 460 and 850 sedans - most of these appear to have been developed first by AHC models before they were reverse marketed - and then also later sold as Pilens - some of which were made in Spain. Some of these Volvos also appear to have been sold as promotional models. There were also some Nissans made by AHC/Doorkey packaged as Pilens (Bickford 2009).

Legacy[edit]

With the bankruptcy of Doorkey in the early 1990s, Auto Pilen disappeared. The last new models with the Pilen name appeared at this time. In its time, Auto-Pilen was the king of the knock-off and die-cast second. Perusal of the model lineup shows castings were copies or closely copied vehicles from several different companies (Collection Auto Pilen). Models were precisely crafted in a professional and uniform-looking range from leftover castings that had previously been in use elsewhere. Pilen appears to have been the most successful company ever at using second hand castings - yet so very nicely reconfigured.

References[edit]

Bickford, Keith. 2009. Entry on 'Auto Pilen'. Bickford's Diecast Oddities. Presented by the Bickford Diecast Research Center. [1]

Bras Jorge. 2012. Pilen Catalogo 1980. Photobucket member profile. [2]

Colleccion Auto Pilen. No date (late 1970s). Small catalog of Auto Pilen featuring 30 vehicles. Ibi, Alicante, Spain: Pilen S.A.

Dujardin, Jacques. 2014. Dinky Toys Encyclopædia™.

Force, Dr. Edward. 1988. Dinky Toys. Atglen, Pennsylvania: Schiffer Publications.

Johnson, Dana. 1998. Collector's Guide to Diecast Toys and Scale Models, 2nd ed. Padukah, Kentucky: Collector Books, a division of Schroeder Publishing Co. Inc.

Sinclair, David. 1979. Scale 1:43, a Survey for Collectors, in Automobile Quarterly, Vol. 17, No. 4, pp. 384–399. Princeton, New Jersey: Automobile Quarterly, Inc. in Association with the Princeton Institute for Historic Research.

Willoughby, Brian. No date. Land Rover in Miniature, part 2. Doug Breithaupt's Diecast Miniature site. [3]