Auto Trader
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| URL | http://www.autotrader.ca (CDN) |
|---|---|
| Slogan | "Meet Your Match" & "Le Bonheir detrouver" |
| Type of site | Automotive Sales Website |
| Launched | 1975 |
| Current status | Active |
Auto Trader is an automotive sales website and classified magazine located in many countries, and is owned by the Trader Media Group. It began as a print publication in the UK in 1977, and has since expanded into the Republic of Ireland, Netherlands, Italy, Malaysia, South Africa, Canada, and the U.S.
Separate magazines are published by regions, as designated by the company. An advertisement is generally shown in both the magazine and the website. The website allows users to search for private and trade advertisements for used cars by proximity to a UK postcode.
The founder of Auto Trader in the UK was John Madejski, who went on to take over Reading Football Club in 1991. The Founder of Auto Trader (Trader Publishing) in the USA was Stuart W. Arnold. Auto Trader was started by Arnold in the state of Florida, then went nationwide. The company was sold to Guardian Media Group in 1998.
Auto Trader is also a Canadian Leader in print and online automotive classifieds. Titles include Auto Trader, Truck Trader, Bike, Boat & RV Trader, Heavy Equipment Trader, and many more. The website Autotrader.ca has local content in every province and a French equivalent site called Autohebdo.net. The website and the publications allow users to search private and professional content.
History: Auto Trader is a division of Trader Corporation, the Canadian leader in print and online* vertical media. The company was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC). TMC was Ontario’s leading publisher of classified advertising publications and Web sites. The TMC business began in 1975 and expanded through acquisitions and strong internal growth. TMC’s brands included Auto Trader™, Ontario’s largest source of used vehicle photo-classified advertising, as well as Renters News™, Resale Homes™ and New Homes & Condos™, the leading guides to housing in the major Ontario markets.
TSE: YLO.UN http.//alexa.com/siteinfo/autotrader.ca
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