Automobile Alley (A-Alley for short) was a popular auto row in the 1920s and was home to most of the city's car dealerships. It had declined along with the rest of Downtown during the 1970s and 1980s. During the mid-1990s, there was an effort to redevelop the area, transforming many of the showrooms and storefronts of AAlley into upscale lofts, galleries, and offices.
Additional development plans are announced seemingly weekly, which will further enhance AAlley's position as downtown's new chic and hip urban centre. Of those include the early 2008 opening of the Iguana Lounge Grill as well as the recent opening of the Red Prime Steakhouse, which is expected to be Oklahoma City's premier steak haunt and a Zagat rated venue.