Aux (TV channel)

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Aux
Aux tv logo.svg
Aux logo
Launched October 1, 2009
Owned by Blue Ant Media
Picture format 1080i (HDTV)
(2013-present)
480i (SDTV)
(2009-present)
Slogan Real. Music. Television.
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Website Aux
Availability
Satellite
Shaw Direct Channel 585 / 269 (SD)
Cable
Cogeco Channel 415 (SD)
Channel 834 (HD)
EastLink Channels Vary (SD)
Channel 759 (HD)
Rogers Cable Channel 107 (SD)
Shaw Cable Channel 138 (SD)
Source Cable Channel 206 (SD)
IPTV
Bell Fibe TV Channel 572 (SD)
Channel 1572 (HD)
MTS Channel 321 (SD)

Aux (stylized AUX) is a Canadian English language Category B specialty channel and corresponding website owned and operated by Blue Ant Media. Aux is programmed to offer music video and music-related programs profiling new and emerging artists in alternative, hip hop, indie rock, indie pop and other genres.

History[edit]

Aux originally started out as a website, built on an Internet television model, and a programming block on another Glassbox-owned television channel, BiteTV. Both the website and the programming block launched on November 24, 2008.[1]

Glassbox Television received approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch Aux as a national English-language category 2 specialty channel on March 6, 2009.[2] The channel was launched on October 1, 2009 exclusively on Rogers Cable[3] (in Ontario and New Brunswick, and shortly thereafter in Newfoundland and Labrador). Later, other providers such as Shaw Cable, Shaw Direct, EastLink, and Source Cable launched the channel on their systems.

In April 2010, the CRTC denied an application by Glassbox to launch a French-language version of Aux, as Astral Media had filed an intervention against the Glassbox application suggesting that the channel would be in competition with the established music video networks MusiquePlus and MusiMax.[4]

Aux HD[edit]

On June 4, 2013, Aux HD was launched as a high definition simulcast of Aux's standard definition feed on EastLink. It is also available on Bell Fibe TV and Cogeco.

Programming[edit]

Original programming on Aux has included: ExploreMusic with Alan Cross, Master Tracks, Aux Weekly, Talk Show Night At Juicebox Manor, Cypher, Band Foto, Strange Notes (hosted by George Pettit of Alexisonfire), Volume, Camera Music, the alt.sessions, Hard, Something New, Garageland.

Collaborations[edit]

In February 2009, Aux participated with CBC Radio 3 and Exclaim! to launch X3, a new collaborative cross-promotional platform which sees all three outlets air or publish feature content spotlighting a particular "Artist of the Month". X3 artists of the month have included K'naan, Malajube, Thunderheist, Japandroids, Apostle of Hustle and The Rural Alberta Advantage.[5]

References[edit]

External links[edit]