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Logo for AVANCES Magazine
|Circulation||20,000 per monthly (within the Western States)|
|Language||English / Spanish|
Avances Magazine is a monthly bilingual publication aimed at middle to upper income Hispanics and is the largest Hispanic magazine in the Intermountain West, which includes Arizona, Colorado, Idaho and Utah. The magazine is based in Orem, Utah in the United States. With its first edition in 2009, Avances Magazine's motto is to "Advance the Hispanic Community".
The magazine has two goals; to bring interesting and entertaining articles that will help to educate and increase prosperity within the Hispanic community and to help companies enter into the growing Hispanic marketplace. The articles within Avances are written by politicians, business owners, motivational writers, community leaders, and others that have succeeded in family or business life. Two of the most popular contributing editors are Adam Legas and Javier Estrada. Legas is a MMA (Mixed Martial Arts) trainer and writes about fitness and nutrition. Javier Estrada has written articles on sales, leadership and management.
U.S. immigration controversy
In March–April 2010, Avances published a number of articles favoring the controversial 2010 Arizona Immigration Law, which created emotional and racial responses in and around the Hispanic community. The Support Our Law Enforcement and Safe Neighborhoods Act (introduced as Arizona Senate Bill 1070 and thus often referred to simply as Arizona SB 1070) is a legislative act in the U.S. state of Arizona that is the broadest and strictest anti-illegal immigration measure in decades. It has received national and international attention and has spurred considerable controversy.
In mid April, the magazine's website was hacked by a group calling itself the Albakatils Organization which replaced the home page with its own. The altered page depicted blood dripping from the title "Hacked" with a background color of blood red. Zone-H.org reports the organization’s base of operations to be out of Pristina, Serbia. KSL-NBC News also reported the administrators’ password had been changed to "H8 Mexicans".
Avances Magazine follows a typical magazine format by featuring a letter from the Editor, articles, and advertisements. While the majority of the advertisements are not Hispanic businesses, there are many advertisements that focus solely on the Hispanic community as it is their core business. Subsequent issues of Avances have seen increased word count, interesting photos, and a larger font.
Circulation, distribution, readership
There are 80,000 magazines printed monthly. Avances is a subscription magazine as well as having distribution placed on 600 newsstands or business countertops as well as mailed to over 500 waiting rooms. Circulation is currently concentrated in the western states of California, Arizona, Oregon, Washington, Idaho and Utah. According to Avances Magazine, readership is generally 70 percent Hispanic and 30 percent non-Hispanic.
- Stagg, April (April 29, 2010). "Utah website targeted by hackers tied to immigration debate". KSL. Retrieved December 15, 2011.
- Archibold, Randal C. (April 24, 2010). "U.S.'s Toughest Immigration Law Is Signed in Arizona". The New York Times. p. 1.
- "Los Angeles approves Arizona business boycott". CNN. May 13, 2010.
- Nowicki, Dan (July 25, 2010). "Arizona immigration law ripples through history, U.S. politics". The Arizona Republic.
- Zone-H.org - Hack Tracking Organization
- Linkin Company Information
- Avances web site