Avianca Brazil

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Avianca Brazil
Avianca Logo 2013.png
IATA
O6
ICAO
ONE
Callsign
OCEAN AIR
Founded 1998
Hubs Brasília, São Paulo-Guarulhos
Focus cities Rio de Janeiro-Galeão, Rio de Janeiro-Santos Dumont, São Paulo-Congonhas, Salvador da Bahia
Frequent-flyer program Programa Amigo
Airport lounge Avianca VIP lounges
Alliance Star Alliance (future)[1]
Fleet size 46
Destinations 25
Parent company Synergy Group
Headquarters São Paulo, Brazil
Key people José Efromovich, Director-President
Website www.avianca.com.br

Avianca Brazil (Portuguese: Avianca Brasil), officially Oceanair Linhas Aéreas S/A, is a Brazilian airline based in São Paulo, Brazil. It operates passenger services from 25 destinations. Its main bases are Brasília and São Paulo-Guarulhos airports.[2]

Even though the legal name of the airline remains OceanAir, it has been re-branded as Avianca since it is owned by Synergy Group, which owns Avianca Holdings. Avianca (Colombia) and Avianca Brazil remain separate legal entities. Its CEO is José Efromovich, who is the younger brother of Germán Efromovich.

According to the National Civil Aviation Agency of Brazil (ANAC), between January and December 2013 Avianca Brazil had 7.7% of the domestic market share in terms of passengers per kilometer flown,[3][4] making it the fourth largest airline in Brazil, after TAM, Gol, and Azul.

History[edit]

OceanAir[edit]

Fokker 100 at Curitiba

The airline was established in 1998 as an air taxi company to operate services for oil companies in the Campos Basin. Its name was then OceanAir and began to operate scheduled services in 2002, between São Paulo, Rio de Janeiro, Macaé and Campos. Soon afterwards, it started to become better known to the public with a flight (no longer operated now) connecting Congonhas Airport in São Paulo and Santos Dumont Airport in Rio de Janeiro via São Paulo-Guarulhos International Airport, enabling international passengers from both cities easy access to the country's largest international hub from those cities' smaller but central and more convenient airports. At the time, OceanAir's fare between São Paulo's airports was cheaper than a taxi and on a par with a luxury bus ride.

In 2004, Synergy Group, the owner of OceanAir, bought Avianca, and as a result OceanAir has become a feeder for Avianca's flights into Guarulhos. This partnership between the two airlines has increased the flow of passengers between Colombia and Brazil. In 2004, Synergy Group also bought VIP Ecuador as part of a strategy to create a continent-wide airline under the Avianca brand. In 2006, a joint venture formed by OceanAir (49%) and Fondo de Inversiones Sustentables (51%) created a new Peruvian airline called Wayraperú, but the airline suspended operations a few months later. These airlines make up Synergy Group's aviation interests, and coordination of schedules to feed Avianca's network has been implemented. They will soon all be members of the AviancaPlus Frequent Flyer programme. Synergy Group had a profit of US$3 billion in 2005 and investments of US$100 million in the last months.

OceanAir started its first international operation to Mexico in 2007, with Boeing 767–300 aircraft, but in April 2008 the flights were discontinued. Since then the airline has concentrated its efforts on the Brazilian domestic market. Five Airbus A330 and 30 Airbus A320 aircraft were ordered in 2010, a contract worth US$2.5 billion. With this fleet growth, Efromovich intends to control 15% of the Brazilian air market in the next decade, including routes to Mexico, Colombia, Africa and the United States.[5]

Deal with TACA and rebranding to Avianca Brazil[edit]

On 9 October 2009, Synergy announced that TACA and Avianca would merge. This merger has increased OceanAir's feeder operations, already implemented with Avianca in São Paulo, to include TACA in São Paulo, Rio de Janeiro-Galeão International Airport, Santos Dumont Airport and Salgado Filho International Airport in Porto Alegre.

On 26 March 2010 Germán Efromovich announced that OceanAir would re-brand as Avianca Brazil. OceanAir Linhas Aéreas remains the legal name of the airline.[6] This way, Synergy group can further align the operations of OceanAir and Avianca.[7] The first aircraft with the new name started operations on 27 April 2010.[8] The only notable differences between the aircraft of Avianca Colombia and those of Avianca Brazil are the latter's Brazilian registrations and a small Brazilian flag under their cockpit windows.

On 10 November 2010 Star Alliance decided to accept the group Avianca Holding to join the network as a member airline. Avianca Brasil was not included in this. The Brazilian branch was accepted in a later decision, of 13 December 2013.[1] Avianca Brasil is scheduled to join the alliance in June 2015.[9]

Destinations[edit]

Avianca Brazil connects flights at São Paulo-Guarulhos International Airport and Rio de Janeiro-Galeão/Antonio Carlos Jobim International Airport with those of Avianca.

Fleet[edit]

As of November 2014, the Avianca Brazil fleet includes the following aircraft:[10][11][12]

Avianca Brazil Fleet
Aircraft In Fleet Orders Passengers
Airbus A318-100 15 - 120
Airbus A319-100 4 1 132
Airbus A320-200 15 - 162
Airbus A330-200F 1 - -
Airbus A330-200 - 3 252
Airbus A350-900 - 10 -
Fokker 100 11 - 100
Total 46 13
Retired Oceanair/Avianca Brazil Fleet
Aircraft Total Years of Operation
Embraer EMB 120 Brasília 5 2001–2008
Fokker 50 3 2003–2008
Boeing 767–300 3 2007–2008

Frequent-fyer program[edit]

Avianca (Brazil) has a frequent-flyer program called Programa Amigo.

References[edit]

  1. ^ a b "Star Alliance maintains presence in Brazil thorough Avianca Brazil". Star Alliance. 2013-12-13. Retrieved 2014-09-16. 
  2. ^ "Directory: World Airlines". Flight International. 10 April 2007. p. 58. 
  3. ^ "Dados Comparativos Avançados" (in Portuguese). Agência Nacional de Aviação Civil (ANAC). Retrieved 21 January 2013. 
  4. ^ "Avianca Brazil to slow down expansion in 2013; to benefit from TAP acquisition and Star membership". Capa Center for aviation. Retrieved 20 December 2012. 
  5. ^ Exame Magazine, 18 December 2006
  6. ^ Laguna, Eduardo (26 April 2010). "OceanAir passa a se chamar Avianca" (in Portuguese). São Paulo: Valor Online. Retrieved 27 April 2010. 
  7. ^ Jardim, Lauro (17 March 2010). "Panorama: Radar: Aviação". Veja (in Portuguese). p. 53. 
  8. ^ "OceanAir agora é Avianca" (in Portuguese). Avianca. 27 April 2010. Retrieved 27 April 2010. 
  9. ^ http://www1.folha.uol.com.br/mercado/2014/10/1541120-avianca-vai-entrar-para-star-alliance.shtml
  10. ^ "Frota atual das empresas brasileiras" (in Portuguese). Aeromuseu. 3 March 2013. Retrieved 6 March 2013. 
  11. ^ "Avianca Brazil". CH Aviation. 28 July 2012. 
  12. ^ 8 April 2014. "Avianca Brazil Fleet in Planespotters.net". planespotters.net. Retrieved 2014-04-08. 

External links[edit]