Avianca Brazil

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Avianca Brazil
Avianca Logo 2013.png
IATA
O6
ICAO
ONE
Callsign
OCEAN AIR
Founded 1998
Hubs Brasília, São Paulo-Guarulhos
Focus cities Rio de Janeiro-Galeão, Rio de Janeiro-Santos Dumont, São Paulo-Congonhas, Salvador da Bahia
Frequent-flyer program Programa Amigo
Airport lounge Avianca VIP lounges
Alliance Star Alliance (future)[1]
Fleet size 44
Destinations 22
Parent company Synergy Group
Headquarters São Paulo, Brazil
Key people José Efromovich, Director-President
Website www.avianca.com.br

Avianca Brazil (Portuguese: Avianca Brasil), trademark of Oceanair Linhas Aéreas S/A, is a Brazilian airline based in São Paulo, Brazil. It operates passenger services from 22 destinations. Its main bases are Brasília and São Paulo-Guarulhos airports.[2]

Even though the legal name of the airline remains OceanAir, Avianca (Colombia) authorized OceanAir to use its name as a brand-name. Avianca (Colombia) and Avianca (Brazil) remain separate legal entities although closely linked and belonging to the same conglomerate of companies, the Synergy Group. It is envisaged that Avianca Brazil will be later integrated into the Avianca holding. CEO is José Efromovich, younger brother of Germán Efromovich.

According to the National Civil Aviation Agency of Brazil (ANAC) between January and December 2013 Avianca Brazil had 7.7% of the domestic market shares in terms of passengers per kilometre flown,[3][4] making it the fourth largest airline in Brazil, after TAM, Gol and Azul.

History[edit]

OceanAir[edit]

Fokker 100 at Curitiba

The airline was established in 1998 as an air taxi company to operate services for oil companies in the Campos Basin. Its name was then OceanAir and began to operate scheduled services in 2002, between São Paulo, Rio de Janeiro, Macaé and Campos. Soon afterwards, it started to become better known to the public with a flight (no longer operated now) connecting Congonhas Airport in São Paulo and Santos Dumont Airport in Rio de Janeiro via São Paulo-Guarulhos International Airport, enabling international passengers from both cities easy access to the country's largest international hub from those cities' smaller but central and more convenient airports. At the time, OceanAir's fare between São Paulo's airports was cheaper than a taxi and on a par with a luxury bus ride.

In 2004, Synergy Group, the owner of OceanAir bought Avianca, and as a result OceanAir feeds Avianca's flight into Guarulhos and vice-versa. This partnership between the two airlines has increased the flow of passengers between Colombia and Brazil. In 2004, Synergy Group also bought VIP Ecuador as part of a strategy to create a continent-wide airline under the aegis of Avianca. In 2006, a joint venture formed by OceanAir (49%) and Fondo de Inversiones Sustentables (51%) created a new Peruvian airline called Wayraperú, but the airline suspended operations a few months later. These airlines make up Synergy Group's aviation interests, and coordination of schedules to feed Avianca's network has been implemented. They will soon all be members of the AviancaPlus Frequent Flyer programme. Synergy Group had a profit of US$ 3 billion in 2005 and investments of US$ 100 million in the last months.

OceanAir started its first international operation to Mexico in 2007, with Boeing 767–300 aircraft, but in April 2008 the flights were discontinued. Since then the airline has concentrated its efforts on the Brazilian domestic market. Germán Efromovich, the owner of Avianca and OceanAir, bought 12 Boeing 787 aircraft, making OceanAir the first Brazilian airline to fly the Dreamliners. Five Airbus A330 and 30 Airbus A320 aircraft have also been added to the fleet in 2010, a contract worth US$ 2.5 billion. With this fleet growth, Efromovich intends to control 15% of the Brazilian air market in the next decade, including routes to Mexico, Colombia, Africa and the United States.[5]

On 7 October 2009, Sinergy group announced its intention to purchase the cargo-only airline VarigLog from its present owner, Velog. Synergy group chairman Efromovich is already running VarigLog, which remains under judicial protection. If the purchase is finalized, VarigLog would operate services in partnership with OceanAir.[6]

Deal with TACA and rebranding to Avianca Brazil[edit]

On 9 October 2009 Synergy announced a merger deal between TACA and Avianca. This merger will increase OceanAir's feeder operations, already implemented with Avianca in São Paulo, to include TACA in São Paulo, Rio de Janeiro-Galeão International Airport, Santos Dumont Airport and Salgado Filho International Airport in Porto Alegre.

On 26 March 2010 Germán Efromovich announced the official re-branding of OceanAir, which is now known as Avianca Brazil. OceanAir Linhas Aéreas remains the legal name of the airline but Avianca Colombia allowed OceanAir to use its name as a brand-name for free.[7] This way, Synergy group can further align the operations of OceanAir and Avianca.[8] The first aircraft with the new name started operations on 27 April 2010.[9] The only notable differences between the aircraft of Avianca Colombia and those of Avianca Brazil are the latter's Brazilian registrations and a small Brazilian flag under their cockpit windows.

Star Alliance[edit]

On 10 November 2010 Star Alliance approved to accept the group Avianca Holding to join the network as a future member airline. Avianca Brasil, however, is to be excluded while other arrangements are made. The airline will join the alliance 2nd quarter of 2014.[10]

Destinations[edit]

Avianca Brazil connects flights at São Paulo-Guarulhos International Airport and Rio de Janeiro-Galeão/Antonio Carlos Jobim International Airport with those of Avianca.

Fleet[edit]

As of June 2014, the fleet of Avianca Brazil includes the following aircraft:[11][12][13]

Avianca Brazil Fleet
Aircraft In Fleet Orders Passengers Notes
Airbus A318-100 15 120
Airbus A319-100 4 1 132
Airbus A320-200 13 2 162
Embraer 190 10 TBA To be leased from Avianca
Fokker 100 12 100 Retires from 2015
Total 44 3

Avianca total 40 Aircraft by August 2014

Retired Oceanair/Avianca Brazil Fleet
Aircraft Total Years of Operation
Embraer EMB 120 Brasília 5 2001–2008
Fokker 50 3 2003–2008
Boeing 767–300 3 2007–2008

Airline Affinity Programs[edit]

Avianca (Brazil) has an affinity program called Programa Amigo

References[edit]

  1. ^ http://www.publico.pt/economia/noticia/star-alliance-ganha-novos-aliados-na-india-e-brasil-1616214
  2. ^ "Directory: World Airlines". Flight International. 10 April 2007. p. 58. 
  3. ^ "Dados Comparativos Avançados" (in Portuguese). Agência Nacional de Aviação Civil (ANAC). Retrieved 21 January 2013. 
  4. ^ "Avianca Brazil to slow down expansion in 2013; to benefit from TAP acquisition and Star membership". Capa Center for aviation. Retrieved 20 December 2012. 
  5. ^ Exame Magazine, 18 December 2006
  6. ^ "Juíza aprova plano da VarigLog". Valor Online. 7 October 2009. Retrieved 9 October 2009. 
  7. ^ Laguna, Eduardo (26 April 2010). "OceanAir passa a se chamar Avianca" (in Portuguese). São Paulo: Valor Online. Retrieved 27 April 2010. 
  8. ^ Jardim, Lauro (17 March 2010). "Panorama: Radar: Aviação". Veja (in Portuguese). p. 53. 
  9. ^ "OceanAir agora é Avianca" (in Portuguese). Avianca. 27 April 2010. Retrieved 27 April 2010. 
  10. ^ "Avianca Brazil to be ready for Star". Flight Global. 15 November 2013. Archived from the original on 12 November 2010. Retrieved 10 November 2010. 
  11. ^ "Frota atual das empresas brasileiras" (in Portuguese). Aeromuseu. March 3, 2013. Retrieved March 6, 2013. 
  12. ^ "Avianca Brazil". CH Aviation. 28 July 2012. 
  13. ^ 8 April 2014. "Avianca Brazil Fleet in Planespotters.net". planespotters.net. Retrieved 2014-04-08. 

External links[edit]