|Type||Public limited company|
|Traded as||LSE: AV., NYSE: AV|
|Headquarters||St. Helen's Tower
London, United Kingdom
|Key people||John McFarlane
|Operating income||£1.776 billion (2012)|
|Net income||£(3.050) billion (2012)|
|Employees||40,800 (end 2011)|
Aviva plc is a British multinational insurance company headquartered in London, United Kingdom. It is the sixth-largest insurance company in the world measured by net premium income and has around 43 million customers in 21 countries. It is the market leader in both general insurance and life and pensions in the UK and has major businesses in Asia, continental Europe and North America.
The name of the company upon its formation in May 2000 was CGNU plc. In April 2002 the company's shareholders voted to change the company name to "Aviva plc", an invented word derived from "viva", the Latin for 'life' and designed to be short, memorable and work worldwide. In April 2008 Aviva announced that it would adopt the "Aviva" name as its worldwide consumer-facing brand, and that the Norwich Union brand would be phased out in the United Kingdom.
It was created by a merger of two British insurance firms, Norwich Union and CGU plc (itself created by the 1998 merger of Commercial Union and General Accident) as CGNU in 2000. The Aviva name was adopted in July 2002.
In July 2006, Aviva greatly increased its presence in the United States by acquiring AmerUs Group, a Des Moines-based financial services company founded in 1896 in a $2.9 billion (£1.6 billion pounds) deal. AmerUs Group was rebranded as Aviva USA when the acquisition was completed.
The Company continued to use the Norwich Union name as a trading name in the UK until 1 June 2009 when it became formally known as Aviva within the United Kingdom. The launch was supported by a £9 million advertising campaign to promote the rebranding (one of the most expensive ever in the UK insurance field), with the participation of celebrities including Bruce Willis and Alice Cooper.
In October 2009 the company decided to focus on its commercial insurance sector and demonstrate its commitment to brokers by launching their 'find a broker' facility, using the British Insurance Brokers Association search engine. To help them with this endeavour, Paul Whitehouse was recruited to play the part of a successful hairdresser running three salons. The message of the campaign focused on business insurance through insurance brokers. The closing line of the campaign was "We're in business to keep you in business".
In July 2012, Aviva announced plans to sell or close 16 non-core businesses in order to simplify its activities and boost shareholder returns. As part of the plans Aviva announced the sale of its operations in South Korea and the closure to new business of its bulk-buying annuity unit in the United Kingdom.
In December 2012, Aviva agreed to sell Aviva USA Corporation to Athene Holding for US$1.8 billion (£1.1 billion) as part of a plan to improve shareholder returns and reduce the group's capital requirements. Athene subsequently sold the life insurance business of Aviva to Atlantic Global.
Aviva's main activities are the provision of general and life insurance, long-term savings products and fund management services. The group has around 36,600 employees, £379 billion of assets under management and 43 million customers.
Principal subsidiaries 
- United Kingdom
- United States of America
- Aviva USA Corporation - headquartered in West Des Moines, Iowa
- Poland – Aviva
- Netherlands – Delta Lloyd Groep (43.1% shareholding)
- Canada – Aviva Canada
- France – Aviva France
- China – Aviva-Cofco
- India – Aviva India
- Malaysia – CIMB Aviva
- AvivaSA Emeklilik
- Aviva Sigorta
- Taiwan – First Aviva (in Chinese language)
- Sri Lanka
- Russia - Aviva Russia
- Italy – Aviva Italia Holding S.p.A.
- South Korea - Woori Aviva
- Former companies
- Australia: Aviva Investors Australia Ltd, sold to National Australia Bank in 2009.
Senior management 
CEO Richard Harvey retired on 11 July 2007. His successor was Andrew Moss, the former group finance director. Moss was paid an annual base salary of £925,000 for his role as Chief Executive. Moss resigned on 8 May 2012 after shareholders voted down a proposed senior management pay deal which would have seen Moss increase his basic pay by 5% despite several years of Aviva underperformance. John McFarlane was appointed to the board of Aviva plc in September 2011. Following the departure of Aviva’s CEO, Andrew Moss, McFarlane assumed the role of executive deputy chairman and became executive chairman on 1 July 2012. On 20 November 2012 Aviva announced that Mark Wilson will become CEO on 1 January 2013.
In May 2008 Aviva became Norwich City Football Club's main sponsor. In a 2009 television advert starring Paul Whitehouse they feature a Plymouth Argyle F.C. fan who uses Aviva car insurance followed by a Green Army chant. It also acquired the naming rights for the redeveloped Lansdowne Road stadium in Dublin, Ireland, and will now be called the Aviva Stadium.
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- "Aviva appoints Mark Wilson chief executive – but no 'golden hello". The Guardian. 20 November 2012. Retrieved 1 December 2012.
- EU Football.
- New Lansdowne Road to be called the Aviva Stadium Belfast Telegraph, 12 February 2009
- Aviva Premiership Table BBC Sport