The London unit, previously known as Morley, was founded in 1971 as Geoffrey Morley and Partners, bought by Globe Investment in 1988, sold to Commercial Union and became CU Morley in 1990. Rebranded as Morley Fund Management and became the London-based asset management division of CGU in 1999 following the merger with General Accident. Morley merged with Norwich Union Investment Management in 2000 following the merger of CGU with Norwich Union. It claims to be the largest UK-owned active fund manager.
The Central Bank of Ireland fined Aviva Investors in July 2011 for failing to have proper controls and procedures surrounding the safeguarding of client assets.