Axiom Telecom
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Axiom Telecom was founded by an Emarati entrepreneur, Faisal Al Bannai, with four employees at the start of its operations in 1996.[1][2] Axiom became the official distributors for many mobile consumer brands in the UAE, including Nokia and Sony Ericsson, and had already sold the largest number of Nokia branded communicators in the Middle East.
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[edit] History
In 2001, Axiom grew rapidly and introduced its first retail outlet in the UAE.
In 2003, Axiom started its regional roll-out, and has since established presence in Kuwait, Bahrain, Qatar, Oman, Saudi Arabia (2006), Egypt (2007), London in 2007 and India (2007).
In December 2005, TECOM, a member of Dubai Holding, acquired a 40% share of the Axiom Telecom.[3][4] The relationship is expected to further accelerate Axiom's growth and strengthen its market position[citation needed] using Dubai Holding’s vast infrastructure which has interests in sectors such as ICT, media, tourism.
At the start of 2007, Axiom enhanced the program for its Nokia and Sony Ericsson mobile phones customers with its free pick up and delivery service.
Today Axiom owns and operates stores through partner arrangements in the UAE with Spinneys and Union Co-op outlets. Axiom is also the exclusive telecom partner for Adnoc, Emarat, Enoc & Eppco petrol stations where mobile phone accessories are sold in over 350 locations.
With this strategy of highly branded conveniently located outlets with petrol stations helping drive the rapid retail expansion, Axiom Telecom's regional roll-out has achieved more than 650 points of presence in the Middle East.
In June 2011 Dubai Holding sold 14% of Axiom Telecom.[5]
[edit] Profile
Axiom Telecom is a telecom retailer in the Middle East. The company's operations merge wholesale, retail, value added services (games, ring-tones, data backup, etc.) and after-sales care of wireless communications devices.
The Axiom brand portfolio includes leading international manufacturer of mobile telecommunications devices such as Nokia, Sony Ericsson, Motorola, Samsung and LG. Axiom Telecom was appointed in 2010 as the distributor for Blackberry products across the Middle East.
Axiom Telecom operates in India under a joint venture with Future Group as Future Axiom Ltd where it operates about 350 retail outlets
Axiom Service Provider is an airtime service provider for the Thuraya Satellite Company. It has service agreements with international telecommunications operations. Axiom service provider is the only national service provider for Thuraya in Iraq.
In 2011, Axiom Telecom has introduced a unique differentiation for the Blackberry handsets it sells. In the unlikely situation where your Blackberry handset needs repair, Axiom Telecom promises to either repair or replace the unit within one hour.
[edit] References
- ^ http://dealbook.nytimes.com/2010/12/07/emirate-telecom-cancels-i-p-o/
- ^ http://www.ft.com/intl/cms/s/0/e016abbc-c612-11df-9cda-00144feab49a.html#axzz1dgCybi2b
- ^ http://www.thenational.ae/business/telecoms/axiom-telecom-ipo-to-halve-debts-of-dh1bn?pageCount=0
- ^ http://www.ft.com/intl/cms/s/0/e016abbc-c612-11df-9cda-00144feab49a.html#axzz1dgCybi2b
- ^ http://www.ameinfo.com/269036.html
