Azamara Club Cruises

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Azamara Club Cruises
Subsidiary
Industry Transportation
Founded 2007
Key people
Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is a cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as a subsidiary.[1] The line operates two ships, Azamara Journey and Azamara Quest, and is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1][2][3]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5]

The line's vessels, Azamara Journey and Azamara Quest, received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes Image
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six. Azamara Journey (ship, 2000) IMO 9200940; Split, 2013-09-19 (1).jpg
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven. Azamara Quest (ship, 2000) IMO 9210218; Split, 2013-09-29 (1).jpg

Awards[edit]

Recent travel awards include

References[edit]

  1. ^ a b "Azamara now Azamara Club Cruises - Updated name, new logo and tagline". Cruise Industry News. 8 December 2009. Retrieved 25 April 2010. 
  2. ^ http://www.cruisecritic.com/reviews/cruiseline.cfm?CruiseLineID=104
  3. ^ Shillinglaw, James (December 4, 2014). "Delivering the Destination". TravelPulse.com. Retrieved April 18, 2015. 
  4. ^ "New Cruise line: Azamara Cruises". Cruise Industry News. 4 May 2007. Retrieved 7 May 2010. 
  5. ^ a b Travel Agent Central - "Larry Pimentel Announces New Azamara Club Cruises Brand"

External links[edit]