Azteca (TV network)

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Azteca
Type Spanish language broadcast television network
Country United States
Founded September 2000 (2000-09)
by Ricardo Salinas Pliego
Slogan Más cerca de ti
(Closer to You)
Headquarters Glendale, California
Broadcast area
National
(also distributed in northern Mexico)
Owner Azteca International Corporation
Parent TV Azteca
Key people
Luis J. Echarte
(CEO, Azteca International Corporation)
Launch date
July 28, 2001 (2001-07-28)
Former names
Azteca América (2001–2014)
Picture format
1080i (HDTV)
480i (SDTV; formatted to downconverted widescreen in many markets)
Official website
us.azteca.com

Azteca is a Spanish language American broadcast television network that is owned by the Azteca International Corporation subsidiary of Mexico-based broadcaster TV Azteca S.A. de C.V. Headquartered in the Los Angeles suburb of Glendale, California,[1] the network's programming is aimed at Hispanic and Latino Americans in the United States.

Its programming includes telenovelas and other drama series, sports, reality and variety series, news programming, and Spanish-dubbed English language and imported Spanish-language feature films. The network has access to programming from TV Azteca's three national networks in Mexico, including a library with over 200,000 hours of original programming and news content from local bureaus in 32 Mexican states.[citation needed] Azteca complements its Mexican-originated programming with a lineup of programs from international producers and distributors.

Azteca is available on cable and satellite television throughout most of the country (primarily carried on dedicated Spanish language programming tiers, except in some markets with an over-the-air affiliate), with local stations in over 60 markets with large Hispanic and Latino populations (reaching 89% of the Hispanic population in the U.S.; approximately 43,396,000 people, or 38% of the country's total population). A national feed is distributed on cable and satellite in many markets without either the availability or the demand for a locally-based station. The network's flagship station KAZA-TV in Los Angeles is the highest-rated station in Azteca's portfolio.[2]

History[edit]

Azteca América logo from 2001 to 2011.

Originally named Azteca América, the network was formed in 2001 with headquarters based in Los Angeles, California. The initial affiliates were located in Reno, Nevada, Salt Lake City, Utah as well as the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto markets in California. The initial reach of the Hispanic market was 28%. By the next year, Azteca América was reaching 53% of the U.S. Hispanics[citation needed] and the network started its own news show called Hechos América with Rebecca Sáenz and José Martín Sámano. In 2003, the network covered 69% of the Hispanic audience and the number increased to 78% by 2004.[citation needed]

In the summer of 2006, the network relocated its corporate headquarters to the Los Angeles suburb of Glendale, California.[1]

Azteca América logo from 2011 to 2014.

On July 16, 2012, Azteca América began broadcasting in high definition. This made it the third (after Telemundo and Univision) and the last Spanish-language broadcast television network in the United States to broadcast in HD. Currently the HD feed is seen via the network's national cable feed where available, and mainly over-the-air in the network's major markets.

At the network's upfront presentation in New York City on May 13, 2014, the network announced that it would be changing its name to simply Azteca, citing that the change "reflects the network's core audience, an audience composed of the market segment that makes up the largest portion of the U.S. Hispanic market."[3] The network phased in the revised branding on-air later that month.

Affiliates[edit]

Programming[edit]

Most of the programming on Azteca América is provided by TV Azteca's XHDF-TV Azteca 13, XHIMT-TV Azteca 7, and XHTVM-TV Proyecto 40, with most programs being scheduled to air at different times than the TV Azteca schedule. For example, Azteca 13's Hechos Noche airs on a 2-hour-delayed basis on Azteca América.

News programming[edit]

Azteca América airs Noticiero Nacional Azteca América: Edición Vespertina and Edición Nocturna with José Martín Sámano. On Friday, February 6, 2009, the network announced that it has cancelled all its newscasts and plans to announce a binational newscast produced out of its Mexico City sister station Azteca 7.

See also[edit]

References[edit]

  1. ^ a b Home. TV Azteca. Retrieved on March 30, 2010.
  2. ^ Russell, Joel. "Network Claims Turf." Los Angeles Business Journal. June 5, 2006. Retrieved on March 30, 2010.
  3. ^ Azteca America Forms Station Group, TVNewsCheck, May 13, 2014.

External links[edit]