Azuma Leasing

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Azuma Leasing is an industry leading [1] appliance leasing company headquartered in Austin, Texas.[2] The company leases washing machines, clothes dryers and refrigerators to residential and commercial customers in 45 U.S. metropolitan markets.[3]  In-unit rentals to homes and apartments are the company’s primary business.[4]

David Newberger founded Azuma as a startup company in 1993, expanding into more than two dozen markets over the next 10 years as apartment developers [5] sought competitive advantage by installing washer and dryer hookups [6] as a service amenity.[7] In 2003, Azuma quadrupled its business by acquiring the appliance leasing contracts of Web Service Company, based in Redondo Beach, California.[8]

The company is led by David Newberger who serves as Chief Executive Officer and B.J. Rosow who serves as President and Chief Operating Officer. Senior management also includes Clint Borchgardt, Vice President of Operations,[9] and Phillip Bogucki, Vice President of Sales.

Azuma works closely with the multi-housing industry, property managers and apartment communities. The company is a member of the National Apartment Association[10] and company President and Chief Operating Officer, B.J. Rosow, graduated in 2009 from the National Apartment Association’s Leadership Lyceum program.[11] Azuma is a member of the National Multi-Housing Council's Chairman's Circle.[12]

Azuma’s standard consumer contract provides free delivery and maintenance.  The company offers Whirlpool Corporation brand washers , dryers and refrigerators most of the time. However, in some cases you will receive a machine from another manufacturer such as Amana or GE. Not all appliances leased by the company meet Energy Star standards.[13] Distinctive symbols of the Company’s brand include its colorful yellow delivery trucks and a flying dog mascot [14] designed by Grammy award-nominated clay artist Susan Eaddy.[15]

[edit] References

  1. ^ "Your Brand Goes Here: Right Here, Right Now," Units Magazine, National Apartment Association, April 2006; "Get Invigorated Get Educated," Units Magazine, National Apartment Association, April 2008.
  2. ^ "Azuma contact information". Azuma.com. http://www.azuma.com/Contact.asp. Retrieved 2010-06-13. 
  3. ^ "Azuma business description". Azuma.com. http://www.azuma.com/about.asp. Retrieved 2010-06-13. 
  4. ^ "Azuma services and service area". Azuma.com. http://www.azuma.com/. Retrieved 2010-06-13. 
  5. ^ ""The Upscale Apartment Market: Trends and Prospects," A Report of the National Multi-Housing Council, 2001.". 2001. http://www.nmhc.org/Content/ServeFile.cfm?FileID=1254. Retrieved 2010-06-13. 
  6. ^ ""Research Notes: Apartments & Residents: A Long Look Back," National Multi-Housing Council, December 15, 2000". Nmhc.org. 2000-12-15. http://www.nmhc.org/Content/ServeContent.cfm?ContentItemID=556. Retrieved 2010-06-13. 
  7. ^ ""New Apartment Community Amenities: Innovative Amenities and Design Features of the New Apartment Home," National Multi-Housing Council (undated)". Nmhc.org. http://www.nmhc.org/Content/ServeContent.cfm?IssueID=10&ContentItemID=1149. Retrieved 2010-06-13. 
  8. ^ "History". Weblaundry.com. http://www.weblaundry.com/node/118/. Retrieved 2010-06-13. 
  9. ^ "Company officers". Azuma.com. http://www.azuma.com/Contact.asp. Retrieved 2010-06-13. 
  10. ^ The company also supports local apartment associations in markets throughout the country. See e.g., “Associate Members”, Bayline Magazine, The Bay Area Apartment Association Magazine, July 2009.
  11. ^ "National Apartment Association, Joint NAA Board of Directors & Assembly of Delegates Meeting, March 9, 2009." (PDF). http://www.naahq.org/sitecollectiondocuments/governance/naa%20board-aod%20minutes%20march%202009.pdf. Retrieved 2010-06-13. 
  12. ^ "National Multi-Housing Council, Chairman’s Circle.". http://www.nmhc.org/Content/ServeFile.cfm?FileID=8035. Retrieved 2010-06-13. 
  13. ^ "Energy Star program standards". Energystar.gov. 2010-01-13. http://www.energystar.gov/. Retrieved 2010-06-13. 
  14. ^ "Azuma mascot graphics". Azuma.com. http://www.azuma.com/about.asp. Retrieved 2010-06-13. 
  15. ^ "About Susan Eaddy". Susaneaddy.com. http://www.susaneaddy.com/about_me.html. Retrieved 2010-06-13. 

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