Bónus

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Bónus logo.png

Bónus[1] (Icelandic pronunciation: [ˈpoːunʏs]) an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates 29 stores in Iceland and five in the Faroe Islands. It follows the no-frills format of limited hours, simple shelves and having a giant fridge instead of chiller cabinets.

History[edit]

Bónus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989. Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake. In 1998 the chains merged,[1] but keeping their separate identities, to form Baugur Group. Bónus and Hagkaup are now both owned by Baugur Group's subdivision Hagar.

Note[edit]

^ Bónus is always written with an accent on the “o”.

References[edit]

  1. ^ http://www.baugurgroup.com - Baugur Group website (In english)

External links[edit]