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Industry Interactive, Advertising, Design, Film, Branded Content
Founded 1999
Headquarters Stockholm, Sweden
Area served Global
Key people Founders:
Anders Wahlquist
Petter Westlund
Pelle Nilsson
Johannes Åhlund
Fredrik Heinig
Employees 150+ employees
Divisions New York, Los Angeles, London, Barcelona, Berlin
Website http://www.b-reel.com/

B-Reel is an international production company working in three areas: Commercials and Branded Content, Digital and Feature Films. The company works globally with offices in Stockholm, London, Los Angeles, New York, Berlin and Barcelona.


Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Petter Westlund and Pelle Nilsson[1] founded B-Reel in 1999 in Stockholm, Sweden.[2] Johannes and Fredrik were already running the Television Commercial production company Spader Knekt, later renamed St Paul. A-Com was also a founding partner, but left the company in 2001. The two related companies, Spader Knekt and B-Reel worked side by side for a several years. until the two companies merged and operated under the moniker of B-Reel. The brand encompasses creative digital, TV-Commercials and Feature Films production. In 2007 B-Reel opened an office in New York, NY. The following year they expanded to London, UK, and in 2010 B-Reel established themselves in Los Angeles, CA. In early 2013 B-Reel opened offices in Berlin and Barcelona. The company has experienced organic growth since its inception in 1999. A short overview of the company's history can also be found on Little Black Book Online.[3]

Awards and Recognition[edit]

Notable Projects[edit]

The Wilderness Downtown is an interactive music experience for Arcade Fire's song We Used To Wait. It was included in Time Magazine's list of the 30 best music videos.[4]


External links[edit]