B-cycle

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B-cycle
Type Privately held
Founded 2010
Headquarters Madison, Wisconsin, United States of America
Area served United States
Key people Bob Burns, President
Services Bicycle sharing system
Website http://www.bcycle.com/

B-cycle is a public bicycle sharing company formed in partnership between Trek Bicycle Corporation, Humana, and Crispin Porter + Bogusky and is based in Madison, Wisconsin, USA.[1] B-cycle launched the first large-scale smart-technology bicycle sharing system in the United States in Denver, Colorado on Earth Day, April 22, 2010 with 500 bikes.[2] B-cycle now has systems operating in more than 25 cities including Denver, Boulder, Madison, San Antonio, Fort Worth, Houston, Salt Lake City, UT, Charlotte, NC, Nashville and Broward County. Annual Memberships are recognized in most B-cycle cities in a reciprocity program called "B-connected."[3]

The B-cycle system is flexible and technologically advanced so that communities can implement bike sharing into existing infrastructure and transportation networks with ease. Its facilities include bicycles and solar-powered stations positioned throughout a city or region. Users purchase day passes or annual memberships and can check out and return bikes at any station in their city.[4] The purpose of the system is to provide a flexible method for completing short trips rather than using an automobile or traditional longer rentals or bike rental companies.[5]

Solar powered Boulder B-cycle station with double sided docks.
A 15 dock, solar powered station in the Denver B-cycle bike share system.

Locations around the country[edit]

As of April 2014, B-cycle has bicycle sharing systems in the following areas:[6]

Company History[edit]

In 2007, the founding partners of B-cycle, Trek Bicycle Corporation and Humana,began their bike sharing venture with the nation’s largest ever temporary bike sharing program culminating at the 2008 Democratic National Convention in Denver, Colorado.  Called Freewheelin, this program made 1,000 bikes available to the delegates at both the Democratic and Republican National Conventions. The programs proved so successful that the Democratic host committee selected bike sharing as a special legacy program to receive a donation to launch the country’s first smart bike sharing system.  Following the Democratic National Convention, Trek Bicycle Corporation, Humana and advertising agency Crispin Porter + Bogusky formed B-cycle, LLC. to develop a technologically and visually appealing bike share system. The joint venture worked with the non-profit created to operate the system, Denver Bike Sharing, to launch the initial 500 bike and 40 station Denver B-cycle in Denver on Earth Day, April 22, 2010.[7]

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