The album was originally titled This Time Around, then it was changed to It Is What It Is and finally to B.A.R.S. The Barry Adrian Reese Story. Cassidy named the album B.A.R.S. after spending 8 months behind bars (in prison). B.A.R.S are also his initials, Barry Adrian Reese [Story]. The album features songs about his accident and his time in jail as well as his relationship with God. He also created a B.A.R.S. Competition Freestyle Battle with finalists, G.O.D. Jewels, 21, of Chicago, IL, Rocky, 17, of Detroit, MI, and Lil' Chugga, 23, of, Columbia, TN on October 10, 2007 live on MTV's Sucker Free.
Swizz Beatz confirmed before the album's release that Sean Garrett would have production credits on this album:
Swizz and Sean aren't only collaborating on music for world peace — they are also teaming up for some big upcoming albums. "Sean is an incredible talent," Swizz said, "and yes, he and I have formed a partnership to change the game. We have projects we are currently working on from J. Lo to Eve, Beyoncé to Cassidy."
Cassidy himself produced the track "All By Myself" which sampled "Me, Myself & I" by The Dramatics.
Three promotional mixtapes called "The Hustlas Home", "The Hustlas Home Pt.2", and "07-07-07" were released before the CD.