|Traded as||BM&F Bovespa: BTOW3|
|Headquarters||Rio de Janeiro, Brazil|
|Key people||Anna Christina Ramos Saicali, (Chairwoman & CEO)|
|Revenue||US$ 2.5 billion (2013) |
|Net income||- US$ 67.5 million (2013) |
B2W is the largest online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with 53.25% of the new company, while Submarino.com controls 46.75%. The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.
In Brazil B2W has many competitors. Among them, Cnova is the biggest one.
B2W operates through the websites Submarino.com, Americanas.com, Shoptime and Ingresso.com. The company has operations in Brazil, Argentina, Chile and Mexico and has plans for India, Uruguai, China and USA.
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