B2W

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B2W Companhia Global do Varejo
Type Sociedade Anônima
Traded as BM&F Bovespa: BTOW3
Industry Online retailer
Founded (2006)
Headquarters Rio de Janeiro, Brazil
Key people Anna Christina Ramos Saicali, (Chairwoman & CEO)
Revenue increase US$ 2.3 Billion (2010) [1]
Net income decrease US$ 20.1 Million (2010) [2]
Employees 1.500
Parent Lojas Americanas
Website www.b2winc.com.br


B2W (BM&F Bovespa:BTOW3) is the largest company's online retail business in Latin America,as a result of the merger between Americanas.com and Submarino.com. The Lojas Americanas have the controlling shareholder, with 53.25% of the new company, responsible for 46.75% Submarino.com. The new company emerges with about 50% of the sector of online sales in the country, and there is a prospect of expansion by various distribution channels, aiming to compete with larger companies in the traditional retail

B2W operates through the websites Submarino.com, Americanas.com, Shoptime and Ingresso.com. The company has operation in Brazil, Argentina and Mexico and have projects to India, Uruguai, China, Chile and USA.

[edit] References

  1. ^ [1] B2W's revenue was of BRL4.0/USD2.3 Billion in 2010 ended fiscal year
  2. ^ [2] The net income of B2W downs 45.8% in 2010 for BRL33.6/20.1 Million in 2010

[edit] External links


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