The BBC Academy is an educational arm of the British Broadcasting Corporation which trains current and prospective broadcasting employees in the skills of the Broadcasting industry, in addition to training the corporation's own staff and prospects. A subsidiary of the Academy, the BBC College of Journalism, functions as a free e-learning, online course series for all license-tax payers.
Its origins lie in a post-Hutton inquiry report commissioned by former BBC editor Ron Neil and Pricewaterhouse Coopers in 2004 which recommended a number of broad reforms of the BBC which included the establishment of a journalistic academy headed by an academic principal. The idea of a massive re-training of all BBC broadcasters was criticized by the Daily Mail in an op-ed as a "gross over-reaction" and compared the idea to a bureaucratic "Soviet-style re-education".
The Academy, which joined together the curricula of training in Journalism, Production, Leadership and Technology, was opened for students on December 14, 2009, offering free masterclasses online to license-fee payers and rival news media organizations.
The BBC College of Journalism, which falls under the jurisdiction of the BBC Academy, provides two courses: a Journalism Foundation Course and an Editorial Leadership Course.
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- James Robinson (Monday 14 December 2009 07.34 GMT). "BBC to offer journalism masterclasses free online". London: The Guardian.
- Anne Morrison (14:36 UK time, Tuesday, 15 December 2009). "The BBC Academy and College of Journalism". About the BBC.
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