BBC Earth is one of BBC Worldwide's major brands launched in 2009 to market and distribute the BBC's natural history content to countries other than the United Kingdom. BBC Worldwide is the commercial arm of the public service broadcaster.
BBC Earth commercially represents the BBC Natural History Unit, the largest wildlife documentary production house in the world. BBC Earth is responsible for the worldwide marketing and distribution of titles such as Frozen Planet, Life, Blue Planet, and Planet Earth. It has generated sales to over 180 countries.
The BBC Earth brand is used across a range of media platforms, including concert-style documentary viewings with a live orchestra and interactive experiences at museums and theme parks. Its website, BBCEarth.com, was re-launched in 2010 incorporating a new consumer-facing site "Life Is" which features a bi-monthly magazine style update and a blog. The brand is also used for new releases of BBC natural history titles on DVD and Blu-ray.
BBC Earth Films
In 2010 the brand launched BBC Earth Films, the theatrical arm of BBC Earth. Three new productions were announced at the launch: One Life (2011), Walking with Dinosaurs 3D (2013) and Enchanted Kingdom 3D (2014). In September 2012, BBC Earth Films announced a further three projects, a trio of 3D documentaries produced in collaboration with Giant Screen Films. Amazing Bugs! 3D, Africa: The Wildest Place on Earth 3D and Sharks! Rulers of the Seas 3D will be developed for theatres, museums and visitor attractions.
Further extensions for the BBC Earth brand include a partnership deal with SEGA to develop a new permanent visitor experience set to launch in the US and Japan. The brand also has a partnership with SIMEX to provide bespoke 4D content for visitor attractions including Central Park Zoo.