BBM Canada

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BBM Canada, also known as BBM, is an audience measurement organization for Canadian television and radio broadcasting.

BBM was established on May 11, 1944 as a division of the Canadian Association of Broadcasters. The organization was originally known as the "Bureau of Broadcast Measurement",[1] and the name was changed to BBM Canada in 2001.[2] In 1964, it became the first ratings service in the world to introduce computerized sample selection.

In 2008 and 2009, BBM Canada was named one of Greater Toronto's Top Employers by Mediacorp Canada Inc., which was announced by the Toronto Star newspaper.[3]

On June 19, 2014 BBM Canada announced that it has changed its name to Numeris.[4]


In radio, BBM is the main provider of ratings services. The company has traditionally used a diary-based system for tracking radio audience habits and this system is still used in most markets. In Montreal, Toronto, Vancouver, Edmonton and Calgary ratings are now measured using the Portable People Meter (PPM) technology.[5]


In television, BBM is partnered with the American company Nielsen in a joint venture called BBM Electronic Inc., which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via Portable People Meters. BBM Canada is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the francophone television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.

The companies continued to compete with each other as providers of television ratings service until the joint venture was launched in 2006.

Trademark conflict with Research in Motion[edit]

In late December 2011, after exhausting all non-court remedies to rectify the situation, BBM Canada has asked Research in Motion to cease using the BBM acronym to describe the BlackBerry Messenger service, or finance the cost for BBM Canada to change their branding in exchange for the use of the BBM, or face further legal action.[6] The suit was dismissed in 2012 by Canadian federal courts as being without merit.[7]


External links[edit]