Numeris

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Numeris (formerly BBM Canada) is an audience measurement organization for Canadian television and radio broadcasting. The organization was established on May 11, 1944 as a division of the Canadian Association of Broadcasters.

In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, BBM Canada began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement[1] In 2008 and 2009, BBM Canada was named one of Greater Toronto's Top Employers by Mediacorp Canada.[2]

The organization was originally known as the Bureau of Broadcast Measurement,[3] but officially shortened its name to BBM Canada in 2001.[4] Despite this, many outlets still referred to the organization under its previous name. On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency Cundari, along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.[5]

Radio[edit]

In radio, Numeris is the main provider of ratings services. The company has traditionally used a diary-based system for tracking radio audience habits and this system is still used in most markets. In Montreal, Toronto, Vancouver, Edmonton and Calgary ratings are now measured using the Portable People Meter (PPM) technology.[6]

Television[edit]

In television, Numeris is partnered with the American company Nielsen in a joint venture which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via Portable People Meters. Numeris is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the francophone television market in Quebec, and some smaller media markets — which are not served by the joint operation, through diaries.[1]

Trademark conflict with Research in Motion[edit]

In late December 2011, after exhausting all non-court remedies to rectify the situation, BBM Canada asked Research in Motion to cease using the BBM acronym to describe the BlackBerry Messenger service, or finance the cost for BBM Canada to change their branding in exchange for the use of the BBM, or face further legal action.[7] The suit was dismissed in 2012 by Canadian federal courts as being without merit.[8] BBM Canada ultimately chose to adopt a different name.[5]

References[edit]

  1. ^ a b "BBM and Nielsen to merge TV ratings systems". Broadcaster Magazine. 13 July 2004. Retrieved 9 September 2014. 
  2. ^ "Reasons for Selection, 2009 Greater Toronto's Top Employers competition". 
  3. ^ "BBM Canada - About BBM". Bbm.ca. 2007-12-16. Retrieved 2011-09-25. 
  4. ^ "BBM Canada - History of BBM Canada". BBM.ca. 
  5. ^ a b "BBM Canada rebrands as Numeris". Marketing Magazine. Retrieved 9 September 2014. 
  6. ^ "BBM Canada - The Portable People Meter (PPM)". BBM.ca. 
  7. ^ Marlow, Ian (23 December 2011). "RIM asks court to dismiss BBM trademark lawsuit". The Globe and Mail. Retrieved 23 December 2011. 
  8. ^ McPhee, Paul (1 June 2012). "RIM BBM Lawsuit". 570 News. 

External links[edit]