BIG Magic

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BIG Magic
Launched April 4, 2011[1]
Network Reliance Broadcast Network
Owned by Reliance Entertainment
Picture format 720i (SDTV 16:9, 4:3),
1080i (HDTV)
Slogan Chatpata Har Pal
Country  India
Headquarters New Delhi, India
Sister channel(s) BIG Flix
BIG FM 92.7
BIG RTL Thrill
Website bigmagicinternational.com
Availability
Satellite
Reliance Digital TV (India) Channel 213
Videocon d2h (India) Channel 125
Dish Network (USA) Channel 725
KonnecTV[2] (Australia) Channel ???
Bell TV (Canada) Channel 726
Cable
Cogeco (Canada) Channel 1083
Rogers Cable (Canada) Channel 840
IPTV
DishWorld IPTV (USA) Channel ???
Bell Fibe TV (Canada) Channel 801
Optik TV (Canada) Channel 554

BIG MAGIC, the flagship Hindi general entertainment channel from RBN[3] offers viewers the best mix of light entertainment. With the tagline Chatpata Har Pal – the Channel promises viewers across age groups, an enjoyable and engaging experience with the Channel. The programming mix includes light relationship dramas, rom-coms, side-splitting sitcoms, blockbuster movies and more recently a unique historical comedy.

History[edit]

The channel derives huge synergies with RBN's already well-established radio brand - BIG FM 92.7, the leading radio network, which together offer a unique advertising platform to brands and combined with holistic properties executed in the region, deliver incomparable value to advertisers.

India[edit]

The channel was launched in India on April 4, 2011 by Reliance Broadcast Network, under the stewardship of CEO Tarun Katial.[4] BIG Magic is a general entertainment channel featuring regional available across Hindi speaking markets of India. The company has also launched BIG Magic Bihar and Jharkhand, with specially created programming for the Bihar and Jharkhand region.[5] BIG Magic has also expanded into the United States, Canada and Australia under the brand name BIG Magic INTERNATIONAL.

BIG MAGIC the flagship national Hindi general entertainment channel from the Reliance Broadcast Network stable is positioned as the one stop destination for humor. With the tag line Chatpata Har Pal – the Channel offers a comical line up of hilarious sitcoms, a side splitting historical comedy, laugh out loud weekend specials, festive specials and comedy blockbuster films. The Channel was initially launched for the Uttar Pradesh market in the year 2011, offering entertainment that resonated with people from the region and soon grew to be an audience favorite and a leading player of UP. Earlier this year in April 2014, BIG Magic was re-launched as a national comedy entertainment channel with India’s first Historical Comedy – Har Mushkil ka Hal, Akbar Birbal. BIG Magic’s value proposition of clutter breaking and fresh content in the humor space, is largely responsible for the success, that the Channel has seen in a short span of time. With a strong reach across 85 million Indian households, the Channel has demonstrated a 122 per cent viewership growth over the last six months alone. Also, with proven dominance in the Hindi speaking markets, BIG Magic offers marketers 10% incremental reach in the markets of UP, MP and Rajasthan when compared to the top 6 GEC’s. Catering to the needs of the entire spectrum of television viewers, BIG MAGIC offers a wide variety of fresh programming. The show line-up includes Har Mushkil ka Hal Akbar Birbal, India’s first Historical Comedy, a fresh comic take on the much-loved childhood folktales, Ajab Gajab Ghar Jamai which chronicles the antics of the one of a kind ‘Shaktishaali’ family, Uff Yeh Naadaniyaan which revolves around a righteous mother, self-proclaimed writer, a ditsy wife, a clumsy younger brother and two conniving twins who come together and keep the viewers in splits, Mahi Sagar a rib-tickling show about Mahi, a sweet carefree small-town girl who is pitted against her politically distinguished mother-in-law - Ansuya Mehta, and Raavi whose life and character has been loved by the audiences, fulfill the entertainment needs of the entire family. BIG MAGIC is available across all leading DTH platforms and MSO’s. The Channel is also available on DD Free Dish, allowing for reach to deeper markets across India. With added support of the Reliance Broadcast Network entities comprising 92.7 BIG FM, BIG Magic Ganga, BIG Thrill and BIG Productions, brands are assured BIG exposure with BIG Magic.

Abroad[edit]

The channel has also expanded internationally to markets like the US, Canada[6] and Australia,[7] which have an enormous South Asian Diaspora. Named BIG MAGIC INTERNATIONAL, the channel has been customised to ensure it offers the perfect blend of variety entertainment, infotainment, and business news from India designed to resonate excellently with its target audiences.

Launch Dates[edit]

April 2011 - Launch of BIG Magic for Central India – MP /UP
June 21, 2012 - BIG Magic International launched in Canada
October 2, 2012 - BIG Magic International launched in the US
November 5, 2012 - BIG Magic International launched in Australia
Jan 12, 2013 - BIG Magic Bihar and Jharkhand launched
Aug 2013 on wards - BIG Magic launches across HSM’s on the back of Phase II of television digitization April 2014 - BIG MAGIC launches as a national general entertainment Channel for India, positioned as a humor destination

Programming[edit]

Regular shows[edit]

  • Raavi aur Magic Mobile
  • Mahisagar
  • Uff! Yeh Nadaniyaan (comedy show)
  • Bal Gopal Kare Dhamaal
  • Akbar Birbal (comedy show)
  • Ajab Gajab Ghar Jamai (comedy show)

See also[edit]

References[edit]

  1. ^ "Reliance Broadcast Network launches Big Magic". EconomicTimes. March 28, 2011. 
  2. ^ "BIG Magic in Australia". Indiantelevision.com. November 5, 2012. 
  3. ^ "Big Magic signs distribution deal with Airtel Digital TV". Economictimes. 30 May 2013. Retrieved 13 June 2013. 
  4. ^ "Reliance Broadcast Network to launch BIG Magic on 4 April, 2011". BusinessReviewIndia.com. March 29, 2011. 
  5. ^ "Big Magic Expands across HSM's". Exchange4Media. Jul 17, 2013. 
  6. ^ "Big Magic launches in Canada". http://www.mxmindia.com. 
  7. ^ "Big Magic International". Hindustan Times. November 6, 2012. 

External links[edit]