BK Dinner Baskets
BK Dinner Baskets was a series of product introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add product that would appeal to families and customers looking for a "higher class" meal found in family style restaurants.
|This section does not cite any references or sources. (September 2014)|
- Whopper Dinner Basket
- Steak Sandwich Dinner Basket
- Chicken Dinner Basket
- Shrimp Dinner Basket
- Flame-broiled Meatloaf Sandwich
- Fried clams, regional fare for the New England market
- Choice of Fries or Baked Potato
- Choice of Cole Slaw or Side Salad
Also, complimentary popcorn was given to customers to eat while waiting for their meal to be brought to their table.
- Stuart Elliot (1993-10-21). "Once Again, Burger King Shops for an Agency". the New York Times. Retrieved 2008-02-06.
Indeed, Burger King's belated value-oriented approach marks an about-face after a year spent trying to give the chain, with more than 7,000 company-owned and franchised outlets, a more upscale persona by selling higher-priced fare like dinner baskets and offering table service.
- BKC publication. "Marketing and Advertising History" (Web page). Burger King Holdings. Archived from the original on 2007-05-25. Retrieved 2007-10-31.
- "Advertising Slogans, "B"". TV Acres.com. 2006-08-04. Retrieved 2007-10-31.
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