BMC Trading

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BMC Trading AG
Type Aktiengesellschaft
Industry Bicycles
Founded 1986
Headquarters Grenchen, Solothurn, Switzerland
Products Bicycles, cycling accessories
Website www.bmc-racing.com

BMC Trading AG (abbreviation of "Bicycle Manufacturing Company") is a bicycle and cycling product manufacturer based in Grenchen, Switzerland.[1] BMC designs, builds and distributes road bikes, mountain bikes, and commuter bikes primarily for sale to dealers in North America, Western Europe (including Scandinavia), South Africa, Australia, East Asia and the United Arab Emirates.[2]

History[edit]

1986-2001 founding and early years[edit]

In 1986, American Bob Bigelow founded BMC as an assembler and wholesale distributor of Raleigh bicycles. After losing his distributor's license, Bigelow began building bikes under a new BMC label, but it remained a niche brand. In 2001, the company shifted their strategy, turning to greater investment in engineering and design.[3]

2001 - present[edit]

In 2002, BMC developed its teammachine line of racing bikes for the now-defunct Phonak Cycling Team. Since then, professional cycling teams and competitors riding BMC's bikes have won the Tour de France,[4] the Tour de Romandie,[5] the Tirreno–Adriatico,[6] the Tour de Wallonie,[7] the Paris-Tours,[8] Critérium International[9] and many other high-profile events.

Sponsorship[edit]

Cadel Evans of BMC Racing wearing the maillot jaune during the final stage of the 2011 Tour de France

BMC currently sponsors the BMC Racing Team, whose leader, Cadel Evans won the 2011 Tour de France, as well as the BMC Mountain Bike Racing Team, triathletes Andreas Raelert, Michael Raelert and Julien Loy, and many others.[10]

The company will also become the title sponsor for BMC Racing Cup, a professional mountain biking event formerly known as the Swiss National Series.[11]

References[edit]

  1. ^ "BMC — Contact". bmc-racing.com. Retrieved 18 December 2011. 
  2. ^ "BMC — Find a dealer". bmc-racing.com. BMC. Retrieved 18 December 2011. 
  3. ^ "BMC — Portrait". BMC. Retrieved 18 December 2011. 
  4. ^ Beaumont, Peter (23 July 2011). "Cadel Evans blazes ahead to become first Australian Tour de France winner". The Guardian (UK). Retrieved 18 December 2011. 
  5. ^ Guinness, Rupert (3 May 2011). "Latest win gives Evans Hope". Sydney Morning Herald. Retrieved 18 December 2011. 
  6. ^ "Evans targeting second Tour win, Hushovd wants Paris-Roubaix". VeloNation Press. 16 December 2011. Retrieved 18 December 2011. 
  7. ^ "Van Avermaet wins Tour de Wallonie". SBS (Australia). 28 July 2011. Retrieved 18 December 2011. 
  8. ^ "Greg Van Avermaet wins 2011 Paris-Tours". VeloNews. 9 Oct 2011. Retrieved 18 December 2011. 
  9. ^ Wynn, Nigel (26 March 2012). "Evans wins Criterium International after mountain finale". Cycling Weekly. Retrieved 26 April 2012. 
  10. ^ "BMC — Athletes". BMC. Retrieved 18 December 2011. 
  11. ^ "BMC Saves Swiss National Series". CyclingNews.com. 29 Nov 2011. Retrieved 18 December 2011. 

External links[edit]