BMW Brilliance

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BMW Brilliance Automotive Ltd.
华晨宝马汽车有限公司
Type Private joint venture
Industry Automotive
Founded 2003 (2003)
Headquarters Shenyang, Liaoning, China
Area served China
Key people Olaf Kastner (Chief Executive Officer and President)
Lei Xiaoyang (Chief Financial Officer and Senior Deputy President)[1]
Products Automobiles
Owners Bayerische Motoren Werke AG (50%)
Brilliance China Automotive Holdings Limited (40.5%)
Shenyang municipal government (9.5%)
Employees approx. 3,900
Website www.bmw-brilliance.cn

BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.

History[edit]

On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent.[2][3] BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture.[3] The first Chinese-made BMW, a BMW 325, was sold in October 2003.[4]

In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China.[5] Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units.[6] Production at the plant began in May 2012.[7]

In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.[8]

Products[edit]

BMW Brilliance currently produces the following vehicles:[9]

Sales[edit]

Calendar year Total sales (vehicles produced in China)
2005
2006 22,500[10]
2007 30,600[10]
2008
2009 44,888[11]
2010
2011 108,189[12]
2012

References[edit]

  1. ^ "Company Overview of BMW Brilliance Automotive Ltd.". Bloomberg Businessweek. Retrieved 7 October 2012. 
  2. ^ "BMW to manufacture cars in China". The Economic Times. 28 March 2003. Retrieved 7 October 2012. 
  3. ^ a b "BMW signs China deal". BBC News. 27 March 2003. Retrieved 7 October 2012. 
  4. ^ "First locally-built BMWs on sale this weekend - report". Just Auto. 16 October 2003. Retrieved 7 October 2012. 
  5. ^ "BMW, Brilliance Auto to build second China plant". Reuters. 20 April 2009. Retrieved 7 October 2012. 
  6. ^ "BMW-Brilliance starts building second plant". Gasgoo. 3 June 2010. Retrieved 7 October 2012. 
  7. ^ "2012 milestones, next year's mission for BMW Brilliance". China Daily. 31 December 2012. Retrieved 24 February 2013. 
  8. ^ "BMW Brilliance to begin production of 5 series electric hybrid". Gasgoo. 24 January 2011. Retrieved 7 October 2012. 
  9. ^ "Foreign Brands". China Auto Web. Retrieved 24 February 2013. 
  10. ^ a b "BMW Brilliance sales rise by 36 per cent in China". The Economic Times. 27 January 2008. Retrieved 24 February 2013. 
  11. ^ "Brilliance sells 22,000 BMW cars in Jan-Apr, up 77.3%". Gasgoo. 28 May 2010. Retrieved 24 February 2013. 
  12. ^ "Brilliance Auto's net profit grows over 24% in 2011, thanks to increase in BMW sales". Gasgoo. 30 March 2012. Retrieved 24 February 2013. 

External links[edit]