BPM Energy

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BPM is a drink produced by Coca-Cola Bottlers Ireland and sold solely in Ireland. It was launched in 2003, and features two flavours, marketed as "BPM Hydrate" and "BPM Focus", which are citrus and red berry flavoured respectively.

The product was launched with a large media campaign based around an archetypal young (specified to be 19 by marketing material) male lifestyle, including a promotional character for the brand known as "Jaxx".

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