Broccoli (company)

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BROCCOLI Co., Ltd.
Type Public (JASDAQ: 2706)
Industry Retail (Gamers Stores)
Anime
Music
Founded March 25, 1994
Headquarters Tokyo, Japan
Subsidiaries Broccoli Books
Website www.broccoli.co.jp

Broccoli Co., Ltd. (株式会社ブロッコリー Kabushiki-gaisha Burokkorī?) is a Japanese media company that publishes manga, anime, and video games through its various subsidiaries.

About[edit]

Takaaki Kidani, Founder of Broccoli

Broccoli is the parent company of Broccoli Music Publishing, Broccoli International USA, and Anime Gamers USA Inc. Broccoli also published manga under Broccoli Books. Broccoli is well known for the Di Gi Charat franchise and series.

History[edit]

Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to the memorability of Apple Inc. While trying to imagine of another fruit or vegetable, he arrived at broccoli. This coincidentally has the same name in every language.[1]

On January 23, 2008, Broccoli announced it would be collaborating with rival Animate to form a new company called "AniBro". Broccoli holds 30% ownership of the company, which is managed by the CEO of Animate.[2]

Subsidiaries[edit]

Gamers[edit]

Broccoli owns a chain of retail stores, Gamers, which are used for distributing anime, manga, anime music CDs, figurines, snacks, stationery, apparel, posters, calendars, trading cards and accessories such as cell phone straps and keychains. Headquartered at the Akihabara, Japan location, the stores has locations throughout Japan. The first Gamers opened in Ikebukuro, a district of Tokyo, Japan in July 1996, but closed its doors on January 15, 2006. Broccoli opened a store in Los Angeles, California, Anime Gamers USA, that also acted as the main distributor of Broccoli Book's releases in the United States. On November 20, 2008, Broccoli announced that they would be withdrawing from the US market and closed down shop, shortly afterward.

Broccoli Books[edit]

Broccoli Books was a subsidiary that published manga in North America. It had a boys love imprint, Boysenberry Books, that launched in 2007.[3] It ceased operations in December 2008 and all the titles reverted to the Japanese holders.[4]

Synch-Point[edit]

The Synch-Point division produces English-language versions of anime and manga for North American distribution. They went on a hiatus in March 2005, before shutting down in 2008.[5]

References[edit]

  1. ^ O'Connell, Margaret (Oct04). "San Diego Comic Con". sequential tart. Retrieved 2009-04-29. 
  2. ^ "株式会社アニメイトとの資本・業務提携及び合弁会社設立に関するお知らせ" (in Japanese). Broccoli. Retrieved 2008-01-26. 
  3. ^ http://www.boysenberrybooks.com/about/ Boysenberry Official Website
  4. ^ "Broccoli Books USA Shutdown". Broccoli Books. Retrieved 2009-06-06. [dead link]
  5. ^ Synch-Point, A Division of Anime Gamers, Inc

External links[edit]