|Launched||28 January 2012|
|Network||bTV Media Group|
|Owned by||CME (Central European Media Enterprises)|
|Picture format||4:3, 16:9 576i (DVB)|
|Slogan||"More for her"|
|Sister channel(s)||bTV, bTV Comedy, bTV Cinema, bTV Action, bTV Sports, Novella|
bTV Lady is a Bulgarian female-oriented television channel. Along with bTV, bTV Comedy, bTV Cinema and bTV Action, bTV Sports and Novella are part of bTV Media Group, owned by the US media conglomerate CME.
The bulk of the program schedule of the channel comprises reality and talk show programs, Turkish and Latin American telenovelas, programs for health, beauty, home care, family and garden, American series, romantic films and local productions.
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