Babool (brand)

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Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987.[1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India.[2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool".[3] Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand.[2] In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a INR1.43 billion (US$23 million) deal.[4][5] As of 2007, the Babool brand was valued at INR1 billion (US$16 million).[6]

References[edit]

  1. ^ All India Management Association (1989). Indian management 28: 23. 
  2. ^ a b "Balsara to revamp toothpaste portfolio". The Hindu Business Line. 6 August 2002. Retrieved 13 March 2012. 
  3. ^ "How Balsara Lost Its Bite". Business Standard. 6 August 2002. Retrieved 13 March 2012. 
  4. ^ "Dabur buys 3 Balsara group cos for Rs 143 cr". The Hindu. 28 January 2005. Retrieved 13 March 2012. 
  5. ^ "Dabur to buy Balsara for Rs 143 cr". The Financial Express. 28 January 2005. Retrieved 13 March 2012. 
  6. ^ "Dabur outpaces MNCs Colgate, HLL in oral care". The Economic Times. 26 April 2007. Retrieved 13 March 2012.