BabyCenter

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BabyCenter
BabyCenter Logo.png
Web address BabyCenter.com
Commercial? yes; ad-supported
Type of site Reference pages
Registration Required only on forums
Owner Johnson & Johnson
Alexa rank positive decrease 779 (April 2014)[1]

BabyCenter is a parenting website providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be.[2][3] [4] The site has been online since November 1997.[5][not in citation given]

BabyCenter L.L.C. is owned by Johnson & Johnson, the main sponsor on the site. BabyCenter has a policy of maintaining a clear separation between advertising content and medically approved health content.[6] Users of the website can sign up for free weekly email newsletters that guide them through pregnancy and their child's development.

The company is based in San Francisco and has several companion websites around the world, including BabyCenter Arabia,[7] BabyCenter Brazil,[8] BabyCenter China,[9] BabyCenter India,[10] and others.[6]

BabyCenter was purchased from the now defunct eToys in a cash agreement valued at 10 million dollars in March 2001.[11][12]

BabyCenter was the winner of the "Best family and parenting site" category in the 2006 and 2011 Webby Awards and the winner of the 'Health' category in the Fourth Annual GII Awards.

BabyCenter has two iPhone apps: My Pregnancy Today [13] and My Baby Today.[14]

Year Session Outcome Category
1998 2nd Annual Webby Awards Nominees [15] Webby Award Winner Home
1999 3rd Annual Webby Awards Nominees [16] Webby Award Winner Living
2000 4th Annual Webby Awards Nominees [17] Webby Award Winner Commerce
2001 5th Annual Webby Awards Nominees [18] Webby Nominee Living
2002 6th Annual Webby Awards Nominees [19] Webby Nominee Commerce
2005 9th Annual Webby Awards Nominees [20] People's Voice Winner Family/Parenting
2006 10th Annual Webby Awards Nominees [21] People's Voice Winner Family/Parenting
2010 14th Annual Webby Awards Nominees [22] People's Voice Winner Family/Parenting
2011 15th Annual Webby Awards Nominees [23] Webby Award Winner Family/Parenting
2011 15th Annual Webby Awards Nominees [23] People's Voice Winner Family/Parenting

References[edit]

  1. ^ "Babycenter.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ McClure, Robin; Bates, Vincent Iannelli; photographs by Susana (2009). Knack baby's first year: a complete illustrated guide for your child's first twelve months. Guilford, CT: Knack. p. 230. ISBN 1-59921-503-9. 
  3. ^ Choudri, Nihara (2005). Parent savvy straight answers to your family's practical, financial & legal questions (1. ed. ed.). Berkeley, Calif.: Nolo. p. 137. ISBN 1-4133-0368-4. 
  4. ^ Lamarre, Michelle L. Keene, Stephanie S. (2002). Babies by the bay: the insider's guide to everything from doctors and diapers to playgrounds and preschools in the San Francisco Bay Area. Berkeley, Calif: Wildcat Canyon Press. p. 408. ISBN 1-885171-78-1. 
  5. ^ "Site Information for: babycenter.com". Alexa Internet. 2007-12-05. Retrieved 2007-12-05. 
  6. ^ a b "About Us - Company Overview". BabyCenter, L.L.C. Retrieved 4 March 2012. 
  7. ^ "الصفحة الرئيسية". Arabia.babycenter.com. Retrieved 2012-08-03. 
  8. ^ "BabyCenter Brasil". Brasil.babycenter.com. Retrieved 2012-08-03. 
  9. ^ "宝宝中心 - 怀孕 育儿 全球最大的专业育儿网". Cn.babycenter.com. Retrieved 2012-08-03. 
  10. ^ "Pregnancy, baby, toddler and conception health information at BabyCenter India". Babycenter.in. Retrieved 2012-08-03. 
  11. ^ "Company News; Johnson & Johnson Buys BabyCenter From eToys". The New York Times Company. 3 March 2001. 
  12. ^ "J&J buys eToys unit". Cable News Network. Archived from the original on 10 February 2002. Retrieved 2 March 2, 2001. 
  13. ^ "App review: BabyCenter's My Pregnancy Today". Pregnancy Magazine. 18 May 2012. Retrieved 21 May 2012. 
  14. ^ "BabyCenter Launches My Baby Today App for iPhone & iPod touch". The Business Journals. 12 October 2011. Retrieved 21 May 2012. 
  15. ^ "2nd Annual Webby Awards Nominees". The Webby Awards. 1998. 
  16. ^ "3rd Annual Webby Awards Nominees". The Webby Awards. 1999. 
  17. ^ "4th Annual Webby Awards Nominees". The Webby Awards. 2000. 
  18. ^ "5th Annual Webby Awards Nominees". The Webby Awards. 2001. 
  19. ^ "6th Annual Webby Awards Nominees". The Webby Awards. 2002. 
  20. ^ "9th Annual Webby Awards Nominees". The Webby Awards. 2005. 
  21. ^ "10th Annual Webby Awards Nominees". The Webby Awards. 2006. 
  22. ^ "14th Annual Webby Awards Nominees". The Webby Awards. 2010. 
  23. ^ a b "15th Annual Webby Awards Nominees". The Webby Awards. 2011. 

Further reading[edit]

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