Babycham
Babycham is the trade name of a light, sparkling perry invented by Francis Edwin Showering (1912-1995), a brewer in Shepton Mallet in Somerset, England; the name is now owned by Constellation Europe Limited. Launched in the United Kingdom in 1953, the drink was marketed with pioneering television advertisements to appeal specifically to women. It was the first alcoholic product to be advertised on UK television, the campaign being launched in 1957, and was originally marketed as a "genuine champagne perry".[1]
Popular throughout the 1960s and 1970s, the brand's appeal waned with the rise of cheaply available alternatives and a tightening up of the regulations governing alcohol advertising on television. 1996 saw a major relaunch of the brand and the reintroduction of the fawn mascot, a giant model of which can be seen outside the Shepton Mallet factory where the drink is produced. 1997 saw the reintroduction of Babycham Babe beauty contests that had been popular in the 1960s. The 'Babycham' logo was designed and created by CDP (Collett Dickenson and Pearce) who were a well known advertising company in London. John Emperor was the creator of this iconic design.
[edit] Merchandise
In the first decade of the 21st century, the Babycham brand has gained popularity outside the alcoholic beverage industry through authorized clothing and apparel featuring the fawn trademark and colourful, characteristically playful designs.
