BackTweets

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BackTweets
Type Private
Industry Internet
Web Analytics
Founded March 2009[1]
Website www.backtweets.com

BackTweets is a Twitter analytics tool which allows users to search through a Tweet archive for links, including shortened URLs[2] that were sent on Twitter.

History[edit]

BackTweets was developed by BackType and released on Friday March 6, 2009.[1] A short time after its launch, the service received significant media attention, most notably from Twitter[3] and popular social media news site Mashable.[4] In March 2011 BackType raised $1 million in seed funding from investors such as True Ventures, K9 Ventures, Freestyle Capital, Founder Collective and others.[5] This was in addition to the $315,000 in funding it had raised previously from Y Combinator and True Ventures.[6] On July 5, 2011 BackType announced that it had been purchased by Twitter, would be relocating to Twitter's offices and would be discontinuing BackType and its API.[7] A few months after the acquisition the BackTweets service was shut down.[8]

On March 6, 2012 the domain BackTweets.com was bought in a public auction by Sorezki Ltd. who re-launched the site as a free service.[9][10]

Function[edit]

BackTweets enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number a times a link was tweeted[11] as well as the actual tweet that was made.[12] From a business perspective, the BackTweets service can help corporations understand how individuals interact with their brand.[13] The service requires neither a username nor registration to the site.[14] As opposed to Twitter's search capacity,[2] BackTweets tracks all links which were tweeted, regardless of the form they were shared in, which prevents users from getting fragmented information about their Twitter link presence.[15] In response to a search, tweets are returned in reverse chronological order with the most recent tweets appearing first in the list.[14]

References[edit]

  1. ^ a b Golda, Christopher. "BACKTWEETS TO SEARCH LINKS ON TWITTER". blog.backtype.com. Retrieved 20 May 2012. 
  2. ^ a b Glockner, Phil. "BackTweets Searches What Twitter Can't: Short URLs". www.readwriteweb.com. Retrieved 20 May 2012. 
  3. ^ Stone, Biz. "May The Tweets Be With You". Twitter Blog. Retrieved 20 May 2012. 
  4. ^ Van Grove, Jennifer. "Startup Analyzes 30 Billion Tweets To Measure Twitter Engagement". www.Mashable.com. Retrieved 20 May 2012. 
  5. ^ Empson, Rip. "Social Analytics Platform BackType Raises a Cool Million in Funding". www.TechCrunch.com. Retrieved 20 May 2012. 
  6. ^ Wauters, Robin. "BackType Gets More Conversation Tracking Features, Seed Funding". www.techcrunch.com. Retrieved 24 May 2012. 
  7. ^ Golda, Christopher. "BACKTYPE HAS BEEN ACQUIRED BY TWITTER". blog.backtype.com. Retrieved 20 May 2012. 
  8. ^ Geraci, Christine. "4 Awesome Online Monitoring Tools That Won't Die". www.talentzoo.com. Retrieved 22 May 2012. 
  9. ^ "TERMS OF SERVICE". backtweets.com. Retrieved 20 May 2012. 
  10. ^ Raam, Dana. "The Acqui-Hire: Rethinking the Trust We Place in Start-Ups". www.socialmediatoday.com. Retrieved 20 May 2012. 
  11. ^ Brewer, Jake. "Sunlight Live Recap: How We Did It". www.sunlightfoundation.com. Retrieved 24 May 2012. 
  12. ^ Fishkin, Rand. "30 SEO Problems & the Tools to Solve Them (Part 2 of 2)". seomoz.org. Retrieved 20 May 2012. 
  13. ^ Lasica, JD. "14 free tools to measure your social influence". www.socialbrite.org. Retrieved 24 May 2012. 
  14. ^ a b "10 Ways to track what people are saying about you on Twitter". www.mediabistro.com. Retrieved 24 May 2012. 
  15. ^ Barone, Lisa. "Are You Making These 5 Social Measurement Mistakes?". www.outspokenmedia.com. Retrieved 24 May 2012.