Back to Basics (campaign)

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Back to Basics attempted to relaunch the government of John Major (pictured)

Back to Basics was an ill-fated attempt to relaunch the government of British Prime Minister John Major in 1993; a year after winning the general election the party's reputation was declining, not least due to the Black Wednesday economic debacle of September 1992.[1] Announced at the Party Conference of that year, the initiative was intended to focus on issues of law and order, education and public probity (especially single mothers) after the debacle of Black Wednesday had damaged the Conservative Party's perceived ability to safeguard public finance. Back to Basics was widely interpreted as a moral campaign, and hence was ridiculed by political opponents. The campaign also gave the tabloid media the opportunity to expose perceived immoral activities within the Conservatives themselves with a series of articles as perceived hypocritical Tory "sleaze" came to light.

[edit] Scandals

The phrase has since become used by UK political commentators to describe any failed attempt by a political party leader to relaunch themselves following a scandal or controversy.

The phrase was satirized in the Viz strip Baxter Basics.

[edit] References

  1. ^ a b c "The Major Scandal Sheet". BBC News. 1998-10-27. http://news.bbc.co.uk/1/hi/uk_politics/202525.stm. Retrieved 2010-04-07. 
  2. ^ Cohen, Nick; Routledge, Paul (1994-01-09). "The revenge of the Moral Majority: The Yeo Affair: Traditional values saved John Major's career at last year's party conference. Now he is paying the price. - UK, News". London: The Independent. http://www.independent.co.uk/news/uk/the-revenge-of-the-moral-majority-the-yeo-affair-traditional-values-saved-john-majors-career-at-last-years-party-conference-now-he-is-paying-the-price-1398970.html. Retrieved 2009-08-29. 
  3. ^ "BBC ON THIS DAY | 8 | 1994: Police probe MP's suspicious death". BBC News. 1952-02-08. http://news.bbc.co.uk/onthisday/hi/dates/stories/february/8/newsid_2538000/2538165.stm. Retrieved 2009-08-29. 
  4. ^ "UK Politics | The Major Scandal Sheet". BBC News. 1998-10-27. http://news.bbc.co.uk/1/hi/uk_politics/202525.stm. Retrieved 2009-08-29. 
  5. ^ Wolmar, Christian (1997-04-09). "Election '97: Cash-for-questions row Tory adopted in secret - News". London: The Independent. http://www.independent.co.uk/news/election-97-cashforquestions-row-tory-adopted-in-secret-1266051.html. Retrieved 2009-08-29. 
  6. ^ "UK POLITICS | Profile: Neil Hamilton". BBC News. 2001-08-10. http://news.bbc.co.uk/1/hi/uk_politics/1485089.stm. Retrieved 2009-08-29. 
  7. ^ Cooper, Glenda (1994-10-22). "The Cash-for-Questions Affair: Tim Smith finds forgiveness - UK, News". London: The Independent. http://www.independent.co.uk/news/uk/the-cashforquestions-affair-tim-smith-finds-forgiveness-1444253.html. Retrieved 2009-08-29. 
  8. ^ Percival, Jenny (2008-06-06). "Conservative scandals: Chichester joins a long list | Politics | guardian.co.uk". London: Guardian. http://www.guardian.co.uk/politics/2008/jun/06/conservatives.partyfunding1. Retrieved 2009-08-29. 
  9. ^ Pallister, David (1999-03-05). "Aitken, the fixer and the secret multi-million pound arms deals | Politics | guardian.co.uk". London: Guardian. http://www.guardian.co.uk/politics/1999/mar/05/uk.davidpallister. Retrieved 2009-08-29. 
  10. ^ MacIntyre, Donald (1995-04-21). "Cash-for-questions MPs suspended by Commons - UK Politics, UK". London: The Independent. http://www.independent.co.uk/news/uk/politics/cashforquestions-mps-suspended-by-commons-1616440.html. Retrieved 2009-08-29. 
  11. ^ [1][dead link]
  12. ^ "Programmes | Question Time | This week's panel". BBC News. 2005-11-16. http://news.bbc.co.uk/1/hi/programmes/question_time/4438982.stm. Retrieved 2009-08-29. 
  13. ^ Barton, Laura (2002-07-01). "Interview: Piers Merchant | Media". London: The Guardian. http://www.guardian.co.uk/media/2002/jul/01/mondaymediasection. Retrieved 2009-08-29. 

[edit] Further reading

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