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Industry Computer Software
Founded Amsterdam, The Netherlands (2003)
Headquarters Amsterdam, The Netherlands
Key people
Jouk Pleiter, CEO & Co-Founder
Gerbert Kaandorp, CTO and Co-Founder
Products Backbase CXP
Backbase Engage

Backbase is a software company, founded in the Netherlands in 2003, which has offices in Amsterdam, the Netherlands, New York, United States, London, United Kingdom, Moscow, Russia and Singapore. The core products of Backbase are the Backbase Customer Experience Platform (Backbase CXP) and Backbase Engage (a digital banking suite).


Backbase was founded in 2003 in Amsterdam, The Netherlands by Jouk Pleiter and Gerbert Kaandorp to develop an AJAX framework using HTML, Javascript and CSS. Backbase used the term Rich Internet Applications to classify its software. In February 2005, Jesse James Garret coined the term AJAX, after which classification “Ajax-based Rich Internet Applications” was adopted. In May 2005, the Backbase Community Edition (CE) was launched, supported by the Backbase Developer Network.[1] The Backbase CE was a framework for developers and companies to build Rich and Web 2.0 Internet applications.

In 2008, Backbase decided to develop its own Portal Software.[2] Backbase had made a 180-degree turn in its focus based on a shift it saw in the market with company Marketing Departments beginning to take over responsibility from IT Departments for the customer-facing part of their web sites. In 2009 Backbase released Backbase Portal 4. In May 2011, Backbase released Backbase Portal 5, which was named a 'Portal Less Portal' by Gartner and the first Portal Software product that fully embraced WOA, Widgets and a RESTful architecture.

At the beginning of 2011 Backbase opened an office in North America, in New York City, to better focus on its US customer-base.[3]

In 2014 Backbase changed the naming of its software from Backbase Portal to Backbase Customer Experience Platform to highlight the new features of its core product that now includes Portal, WCM, Mobile and Digital Marketing capabilities [4][5] Next to this, Backbase launched its own digital banking offering: Backbase Engage as a vertical solution for financial services.[6]


In September 2013, industry analyst Gartner placed Backbase Portal in the Visionary quadrant of its Magic Quadrant for Horizontal Portals:

Gartner Magic Quadrant for Horizontal Portals[7]

Since its origins as a rich Internet application (RIA)-based mashup tool provider, Backbase has evolved into a lean portal platform based on a modern, Web-oriented architecture (WOA) and widget-based container model. Backbase has established a substantial presence in the financial services vertical, with customers in the public sector and telecom adopting the product recently. The offering is used largely to support customer-related scenarios, including customer service, customer self-service and digital marketing. Based in the Netherlands, Backbase's initial foothold was in Europe, but the vendor has garnered significant sales in North America, with plans to expand to the Asia/Pacific region. Backbase is available for on-premises deployment, but also has a private cloud model.

  • Backbase is an agile, innovative vendor delivering new capabilities at a rapid pace. Customers are eagerly deploying product innovations. In 2013, the vendor introduced Launchpad, an out-of-the-box portal implementation using prebuilt Web widgets and geared toward enabling rapid portal deployment. Over 50% of Backbase's customers have already adopted the capability.
  • Backbase is among the most highly regarded portal vendors in terms of time to implement. Its lean portal architecture and the new Launchpad offering are responsible for this agility.
  • Backbase continues to address the UXP opportunity as a "lean UXP," an angle that makes it somewhat unique in this emerging market. Backbase Portal Manager has a rich editorial user interface geared toward digital marketing professionals. The platform also features cohesive integration with Apache Cordova for delivery of hybrid mobile apps.

Forrester names Backbase as a vendor with a firm grasp of emerging customer needs and the potential impact of new technology.[8]

Ovum Ltd names Backbase a market leader in its Decision Matrix for Next Generation Digital Banking Platforms.[9]


  1. ^ Backbase Enterprise Ajax for Java Introduces Free Community Version, IndicThreads, May 20, 2008.
  2. ^ Dee-Ann LeBlanc. Backbase: A Rich Portal-Building Framework, CMS Wire, September 29, 2010.
  3. ^ Backbase Expands North American Operations, Pressdoc, Januari 14, 2011.
  4. ^ David Roe. Backbase Boasts 'Lean, Agile' Customer Experience Platform, CMS Wire, March 25, 2014.
  5. ^ Reuters. Backbase Releases Backbase CXP 5.5 With Added Mobile and WCM Features, 'Backbase, January 22, 2014.
  6. ^ PR Newswire. Backbase Launches Backbase Engage: Digital Banking in a Box, PR Newswire, April 30, 2014.
  7. ^ Jim Murphy, Ray Valdes, Gene Phifer, Gavin Tay. Magic Quadrant for Horizontal Portals, Gartner Inc., September 12, 2013.
  8. ^ Stephen Powers. The Online Customer Engagement Software Ecosystem, Forrester, February 8, 2010.
  9. ^ Jaroslaw Knapik . Backbase, Finacle, Oracle, and Temenos lead next-generation banking digital channel platform market, Ovum, April 6, 2014.


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