Backbone (magazine)

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Backbone (ISSN 1498-086X) is a Canadian business magazine that examines how technology is used to accelerate Canadian business. It keeps readers up to date on new ideas, trends and innovations in the technology world, and delivers information that is relevant and useful for the day-to-day operation of Canadian companies of all sizes.

In addition to its core focus on practical business insights, Backbone delivers timely and interesting lifestyle stories. In many cases, as technology changes business it also changes lifestyle.

Backbone magazine is published by Publimedia Communications Inc. and is distributed six times a year.

Pick 20 award[edit]

Since 2008, Backbone publishes the annual Pick 20 award for Canada's leading Web 2.0 pioneers. The criteria are: return on investment, competitive advantage, ongoing value, execution and innovation.

2008 winners:[1]

  1. Club Penguin, massively multiplayer online game
  2. FreshBooks, online invoicing and time-tracking service
  3. ConceptShare, online design collaboration space

2009 winners:

  1. FreshBooks, online invoicing and time-tracking service
  2. Myca Health, online communication platform linking patients and doctors
  3. CoverItLive, real-time blogging software


  1. ^ "Who is leading the Web 2.0 Revolution in Canada?". KPMG. 15 July 2008. Archived from the original on 4 February 2010. Retrieved 2010-02-13. 

External links[edit]