|Commercial?||free, but with a charge for higher prominence|
|Type of site||Social networking service|
|Available language(s)||Dutch, English, Finnish, French, German, Greek, Italian, Japanese, Polish, Portuguese, Russian, Ukraine, Spanish, Swedish, Slovak, Czech, Indonesian, Turkish, Hungarian, Hebrew|
|Owner||332 Agiou Andreou Street, "Patrician Chambers", 3035 Limassol, Cyprus.|
|Alexa rank||150 (March 2014[update])|
Badoo is a dating-focused social networking service, founded in 2006, which uses deceptive tactics to attract new users. It is managed out of its Soho, London headquarters but owned by a company based in Cyprus, which is ultimately owned by Russian entrepreneur Andrey Andreev.
However, Daniel Stuckey warns that, in certain cases, "the site sends messages to all email addresses it can find through your accounts, with minimal consent, promising that a message from you awaited them at the other end."
Badoo was founded by the Russian entrepreneur Andrey Andreev and launched in London in November 2006.
In January 2008, the Russian investor Finam Capital paid US$30 million for a 10% stake in Badoo. The funding will be used to build Badoo in Russia, where the market for social networking is beginning to grow. As of 2009, Finam now has 20% ownership of Badoo.
In September 2011, The Economist published an article that explained how Badoo had a shot at becoming "one of Europe’s leading internet firms" and that Badoo seems to have discovered a large new market. That month, Blendr, "powered by" Badoo, appeared in the iTunes app store.
As of November 2011 Badoo claimed to have over 130 million registered users of which 6 million are from the US. According to their website FAQ, Badoo claims to employ over 200 people internationally. In April 2011 Badoo was threatened by Facebook with an audit and potential removal if it didn't make its Facebook app less viral. According to Insidefacebook.com, during the week of January 11, Badoo was ranked 17th in growing Facebook apps.
In April 2012, the company entered into a marketing agreement with the site Hot or Not to display its members in the companies service. It is unclear if that led to Hot or Not profiles becoming Badoo profiles, and if original Hot or Not contributors had given consent for their images to be resold.
On April 19, 2012, Badoo announced it had appointed long-time Google executive Benjamin Ling as Chief Operating Officer to push its mobile and web platforms and US growth.
However, in October 2012, Badoo's COO Benjamin Ling left the company after a short tenure in the position.
In May 2012, the company claimed in a press release it had exceeded 150 million registered users.
Badoo is claimed to be the world’s fourth-largest social network with users spread across 180 countries. According to a Badoo press release reported by London Loves Business, it is growing by 125,000 new users a day. According to the article, in both Spain and Brazil, roughly one in eight people who use the internet are Badoo members.
Website & features
Users must register with the site after which they create a personal profile. Users can register using a third-party log-in such as Facebook, Yahoo, Google, VK.com or odnoklassniki.ru. Users may also create an account directly with Badoo.
Badoo is a freemium service where the basic service is free for everyone but users have an option to pay for premium features. As soon as members sign up they can chat, upload photos and videos. Users can see and contact people who live in their area using the 'People Nearby' feature or in a different city or part of the world using the 'Search' feature. Another free feature is the 'Encounters' game where users click a yes, no, or maybe option on other users' photos and if there is a match then the two users are notified.
There are several premium services that users can pay to use including the "rise up" feature to promote oneself higher in the search results and so attract greater attention. Users can also pay to their your profile photo more widely visible across the site. Users can also buy "Super Powers" to see more search results, who wants to meet them, and see which of their messages have been read.
Deceptive bulk email
Badoo draws many users into its contact-scraping practices by offering them extra functionality in return. In a 2012 article, Daniel Stuckey writes: "What data will you give away to join the party? Will it be your Gmail account? Yahoo? Facebook? MSN? If you have a contact list somewhere on the web ... Badoo wants to source it ... and get your friends hooked too. The site sends messages to all email addresses it can find through your accounts, with minimal consent, promising that a message from you awaited them at the other end." Badoo tells these people that they must join the website in order to see the promised "message". However, in truth, the "message" never existed at all.
Additionally Badoo generates users by harvesting information posted by users on other social networking sites, without these users consent. Many users of Okcupid will find their profiles have been cloned on Badoo without their consent and are freely accessible through an internet search.
Users who have never signed up for a profile report difficulty or impossibility of deleting that profile from Badoo.
Finnish newspaper Iltalehti reported that numerous Badoo profiles have been created without people's consent, and that people have reported Badoo's actions to the police. The same article states there are images of women in hospital just after giving birth, raising suspicions about whether one would willingly upload such images to a dating service. It also states that Badoo may use several Facebook applications to automatically gather Facebook users' personal information.
Opinions of Badoo.com on TrustPilot, which are based on user reviews, rather than press releases, rate the site as 'Very low', with a current score of 1.3 out of 10 (as of 20 March 2013). Complaints included fake profiles, and spamming of email accounts of signed-up users.
According to TopTenReviews Badoo is "like a chat room, dating site and picture rating site disguised as a social network." It was noted Badoo did not offer any group or other type of community to facilitate users meeting similar people.
Badoo is a Freemium web site and generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. In the end of 2007, it was reported that 20% of Badoo's then 22 million users accessed this function once a month.
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- Stuckey, Daniel. "Badoo is an Enigma Wrapped in a Puzzle Wrapped in Spam". Motherboard. Vice Media. Retrieved 12 September 2013. The writer adds later that he received a voicemail from his mother: "I got this thing on my email… it said, 'Daniel is trying to send you a message through Badoo' and I don't know if it's legit or not."
- Motherboard user "stfual". In a comment to: Stuckey, Daniel. "Badoo is an Enigma Wrapped in a Puzzle Wrapped in Spam". Motherboard. Vice Media. Retrieved 30 October 2012.
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