ABS-CBN Lingkod Kapamilya Foundation, Inc.

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ABS-CBN Lingkod Kapamilya Foundation, Inc.
Abs cbn Lingkod kapamilya 2014.jpg
Formation 1989
Headquarters Philippines Mother Ignacia (corner Scout Albano), 1103 Quezon City, Philippines
Chairman
Regina Paz Lopez
Key people

Clarissa G. Ocampo (Managing Director)
Dra. Luisa Puyat (Bantay Bata Program Director)
Leonora Garcia (Bantay Kalikasan Program Director)
Maricar Estole (Programa Genio Program Director)
Michael Rubio (Kapit Bisig Para sa Ilog Pasig Project Director)
Higino Dungo, Jr. (Sagip Kapamilya Program Director)
Leah Bautista

(BayaniJuan OIC)
Website www.abs-cbnfoundation.com

ABS-CBN Lingkod Kapamilya Foundation, Inc. (formerly ABS-CBN Foundation, Inc.) is the non-stock, non-profit socio-civic organization of the ABS-CBN Corporation that facilitates social programs and outreach to the public. Initially, the organization's primary responsibilities were to generate welfare funds by broadcasting the plight of those in need of assistance and ensuring the proper allocation and utilization of solicited help. Eventually, AFI restructured itself to compensate an all-around developmental approach as its mission to provide a better quality of life for every Filipino in general and every Filipino child in particular. All development programs for the grassroots carry a significant slant targeted to directly benefit children, their families, and the community.[1]

History[edit]

In 1989, ABS-CBN established ABS-CBN Foundation, Inc. (AFI) on the Lingkod Bayan segment at TV Patrol.[2]

ABS-CBN Foundation Volunteers (first known as Social Service Club) was formed June 27, 1993 which undertakes rescue and relief activities in circumstances such as natural catastrophes.

In 1994, with its educational programs made for television, E-Media provided the Filipinos state-of-the-art and value-laden children shows such as Bayani, Hirayamanawari, Math-tinik, Sine'skwela, Epol/Apple and Pahina—all of which bagged several accolades from prestigious award-giving bodies.

Bantay Bata, a 24-hour hotline and child intervention program, was launched in 1997. Also the same year, ABS-CBN Bayan Microfinance was introduced, providing livelihood opportunities to the sorely-impoverished communities in the Philippines.

Bantay Kalikasan, the environmental-awareness advocacy of AFI, was formed on 21 1998. The La Mesa Watershed project was launched in 1999, which aimed to rehabilitate the 2700-hectare La Mesa Watershed.[3]

The ABS-CBN Bayan Microfinance was renamed ABS-CBN Bayan Foundation in 2001 as the program eventually offered non-financial services to Filipinos.[4]

In late 2004, Sagip Kapamilya was formed in response to the successive typhoons that hit the Provinces of Aurora and Quezon in Luzon.[5]

In 2008, BayaniJuan was launched in conjunction with ABS-CBN's 55th year anniversary.[6]

In November 2013, ABS-CBN Foundation, Inc. was changed its name as ABS-CBN Lingkod Kapamilya Foundation, Inc.

ABS-CBN Foundation logo used from January 2000 until November 2013.
ABS-CBN Lingkod Kapamilya Foundation logo used from November to December 2013.

Vision[edit]

  • "A better world for our children."

Mission[edit]

  • "To enable our children to achieve their full potential by affecting the strategic sectors of society towards our visions through the maximum use of the power, creativity and reach of media."

Campaigns & Programs Espoused[edit]

  • Bantay Bata (Child Watch) - a program geared towards the rescue and rehabilitation of disadvantaged Filipino children
  • Educational Television (ETV) - a program which aims to enhance the Philippine public educational system through the use of audio-visual aids (a television set and VHS/DVD player, plus access to the ETV educational video library series). This program has been in service in conjunction with the curricula set by the Philippine Department of Education (DepEd)
  • Bantay Kalikasan (Environment Watch) - a program championing the Philippine environment. Major projects include the saving of the La Mesa watershed in Quezon City, the establishment and maintenance of the La Mesa Eco Park, as well as other environment-saving projects like Bantay Usok and Bantay Baterya (anti-pollution drives).
  • Kapit Bisig Para sa Ilog Pasig (Holding Together for Pasig River) - an advocacy to clean and rehabilitate the Pasig river in the Philippines.
  • Sagip Kapamilya (Saving Members of the Family) - a program which provides food and non-food relief to Philippine communities affected by natural disasters
  • Bayan Foundation (Community Foundation) - a program which helps deserving individuals embark on start-up enterprises by providing training and some funding assistance
  • Bayan ni Juan (Country of Juan) - a program which integrates the advocacy of Bantay Bata, Bantay Kalikasan, E-Media, and Bayan Foundation

Milestone[edit]

  • 10.10.10 - a charity race conducted on October 10, 2010 that broke the Guinness World Records' for the biggest attendance in a foot race. 116,086 runners has participated on the event.[7]

External links[edit]

References[edit]

  1. ^ [1] ABS-CBN Foundation - Who We Are
  2. ^ [2] ABS-CBN Foundation - Historical Background
  3. ^ [3] Bantay Kalikasan Projects - La Mesa Watershed
  4. ^ [4] ABS-CBN Foundation milestone
  5. ^ [5] History of Sagip Kapamilya
  6. ^ [6] Bayanijuan launched
  7. ^ http://www.marathon.ph/run-for-the-pasig-river-11-20-2011/