Baojun (meaning "treasured horse") is a brand of low-cost automobile sold only in China by SAIC-GM-Wuling Automobile, a partnership between General Motors and SAIC Motor.
The Baojun marque was established in 2010 as an alternative to existing GM brands Chevrolet and Buick, which are also on sale in China. The company's products compete with domestic Chinese manufacturers such as Chery Automobile and Geely Automobile.
The joint venture's commercial vehicles remain under the Wuling Automobile marque.
Their logo resembles that of Iran Khodro (IKCO).
The company's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010. Sales started in late 2011 through a dedicated dealer network.
The joint-venture's other offering is a localized version of the Chevrolet Spark known as the Baojun Lechi.