FC Barcelona media
| Barça TV | |
|---|---|
| Launched | 1999 |
| Owned by | FC Barcelona |
| Slogan | Barça lives in Barça TV |
| Country | Spain |
| Formerly called | Canal Barça |
| Website | www.fcbarcelona.cat |
Contents |
[edit] Barça TV
Barça TV (Catalan pronunciation: [ˈbarsə ˈte ˈβe]) is a Spanish television channel operated by FC Barcelona. The channel is available in Catalan, Spanish and English.
Programs from Barça TV are also shown on Fox Soccer Channel in the United States of America, ESPN in the United Kingdom and Setanta Sports in Australia.
According to business strategist Peter Fisk, Barça TV was a highly successful component of a re-marketing strategy which saw membership of FC Barcelona rise 20%.[1] For €3 a month, consumers can access exclusive interviews with players, reports on the youth team and player profiles. It is broadcast in Spanish as well as English, appealing to a world-wide audience.[2]
[edit] R@dio Barça
R@dio Barça (Catalan pronunciation: [ˈraðiu ˈβarsə]) is a Catalan radio network operated by FC Barcelona on his official website.
Match commentaries is available on R@dio Barça for all first team games, including friendlies. In order to gain as wide an audience as possible, broadcasts are in three languages: Catalan, English and Spanish.
[edit] References
- General
- Ferrand, Alain; McCarthy, Scott (2008). Marketing the Sports Organisation: Building Networks and Relationships. Taylor & Francis. ISBN 0415453291.
- Fisk, Peter (2008). Business Genius: A More Inspired Approach to Business Growth. John Wiley and Sons. ISBN 1841127906.
- Bott, Steffen (2007) (in German). Internationalisierungsstrategien von nationalen Fußballligen- Auslandsvermarktung der Bundesligavereine und der DFL Deutsche Fußball Liga GmbH in Asien, insbesondere in der Republik Korea (südkorea). GRIN Verlag. ISBN 3638688925.
- Specific
[edit] External links
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