Barbie Shanghai
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| Headquarters | 550 Central Haui Hai Road, Shanghai, China |
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Barbie Shanghai was the first Mattel Barbie flagship store in the world.[1] Located in Shanghai, China,[2] this 35,000-square-foot (3,300 m2) store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products.[3] It ceased activities in March 2011.[4]
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[edit] Construction
Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture led the design including the exterior, interior, fixtures, and furnishings.
[edit] Services
Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion designer in a 30 minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a PC to create their very own doll. In the Fashion Runway, Girls could experience a real runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe were a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris.
[edit] External links
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Wikimedia Commons has media related to: Barbie Shanghai |
- China Barbie
- Lim, Louisa (March 6, 2009). "Mattel Hopes Shanghai Is A Barbie World". NPR. http://www.npr.org/templates/story/story.php?storyId=101479810.
- Liu, Ling Woo (January 29, 2009). "Botox for Barbie". Time Magazine. http://www.time.com/time/magazine/article/0,9171,1874769,00.html.
- Fong, Mei (January 13, 2009). "Mattel banking on Shanghai for Barbie future". Wall Street Journal Online. http://online.wsj.com/video/mattel-banking-on-shanghai-for-barbie-future/57C61ABA-FB09-4F67-8299-1461CD1D00EB.html.
- Branigan, Tania (January 9, 2009). "Barbie at 50: the blonde ambition beneath the hard exterior". The Guardian Online. http://www.guardian.co.uk/business/2009/jan/09/barbie-at-50.
- Zhang, Michelle (January 1, 2009). "Barbie store for living dolls". Shanghai Daily. http://www.shanghaidaily.com/sp/article/2009/200901/20090104/article_386859.htm.
- Casey, Nicholas (December 24, 2008). "Building an Edgier Barbie to Revive Franchise Sales". Wall Street Journal Online. http://online.wsj.com/article/SB123007738558631639.html.
[edit] References
- ^ Kurtenbach, Elaine (March 6, 2009). "Mattel opens flagship Barbie store in Shanghai". MSNBC. http://www.msnbc.msn.com/id/29541634.
- ^ Hsu, Tiffany (March 6, 2009). "At 50 years old, Barbie gets tattoos -- and a megastore in China". Los Angeles Times. http://www.latimes.com/business/la-fi-tattoobarbie6-2009mar06,0,6683634.story.
- ^ Zhang, Ning (January 13, 2009). "World's largest Barbie store to open in Shanghai". CCTV. http://www.cctv.com/english/20090114/102513.shtml.
- ^ "Mattel shuts flagship Shanghai Barbie concept store". BBC. March, 7, 2011. http://www.bbc.co.uk/news/business-12670950.
