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Bardahl is a brand name of a line of petroleum lubrication products used in automobiles and other internal combustion engines.
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[edit] Ole Bardahl
World famous industrialist and founder of Bardahl Oil Company in 1939 and 6 time National Champion owner of the famous Miss Bardahl unlimited hydroplane.Ole Bardahl, a Norwegian immigrant to the United States. Ole Bardahl (28 Jan 1902 - 11 Aug 1989) arrived in the United States in 1922. When he arrived in Seattle, he had $29 in his pocket and couldn’t speak a word of English. Through hard work he earned the American Dream. He became a millionaire by the age of 39 as a general contracter in Seattle building homes. After that, he founded the Bardahl Oil Company in Ballard , a northwest suburb of Seattle , and with clever animated cartoon advertising won the American consumer to have to the #1 selling oil additive in the world. The company is still owned and managed by the Bardahl family.
[edit] 1950s
Its original factories were located in Ballard, Washington. In the mid-1950s, Bardahl was the leading brand of motor oil and oil additives in the United States. The company's products were proven with championship performance with the 6 time National champion hydroplane "Miss Bardahl". The brand continues to market a number of lubricants and additives used in automobile engines and in motor sports.
Bardahl's oil additive was advertised during the 1950s in animated TV commercials which showed the product's effectiveness in combating engine problems such as "Dirty Sludge", "Sticky Valves," "Gummy Rings," and "Blackie Carbon," all of which were anthropomorphized in the commercials. The animated films have been rediscovered and will be released soon.
[edit] 1960s
In the early 1960s York Research Corporation, an independent commercial testing laboratory of Glenbrook, Connecticut conducted controlled testing on Bardahl. As the result of those tests, York President Warren C, Hyer was featured in regional and national Bardahl television advertisements touting the benefits of Bardahl as an oil additive. For many years the York Research company seal could be found on all cans of Bardahl.
[edit] Miss Bardahl
The company remains prominent as a result of its sponsorship of a number of motor sports competitors. The "Miss Bardahl" hydroplane was a 6 time National Champion and 5 time Gold Cup winner, racing in the United States from 1957 to 1969.
[edit] Today
Over the years, Bardahl increased its global presence and can now be found in more than 80 countries throughout the world. Today, Bardahl global group ranks amongst the top ten producers in the world. The goal of the company was to provide all types of industry with specialty lubricants that were superior to those currently available. This would eventually include many fuel additives for gas-, diesel- and propane-powered vehicles.
Throughout the years Bardahl became involved in various types of racing, using events as proving grounds for its products, as well as for the new technologies produced by the company's research and development arm. Types included Unlimited Hydroplanes, Offshore Powerboats, Unlimited Airplane Racing, INDY cars and CART Racing, NASCAR, Motorcycle and Snowmobile racing, to name a few. In its lifetime Bardahl has expanded its product line to include more than 250 different products, including engine oils, motor oil and fuel additives, and specialty lubricants. The company also expanded to foreign markets, opening plants in countries such as France, Mexico and Brazil.
The plant in Toluca Mexico is the largest of all.
[edit] OEM Recognition
Bardahl is backed by a global network of distributors throughout 80 countries under several different brands such as Bardahl, and Motron. Formulations meet or exceed OEM Top Tier Performance requirements for the automotive industry: Audi - BMW - Chrysler - Citroen - Ferrari - Fiat - Ford - GM - Honda - Hyundai - Mazda - Mercedes - Mitsubishi - Peugeot - Renault - Volkswagen -
[edit] References
[edit] Other sources
- The Ole Bardahl Story (James W. Phillips. Sons of Norway, 60:46. March, 1963)
- Trønderen Ole Bardahl kom til USA (Brooklyn, NY: Nordisk Tidende. Volume 22, July 11, 1963) Norwegian
- Seattle’s Ole Bardahl - Trønder og multi-millionær (Henning C. Boe. Western Viking, Volume 24, May 19, 1967)
