Barrett-Jackson

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Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson Collector Car Auction provides products and services to classic and collector car owners, collectors and automotive enthusiasts. The company produces the “World’s Greatest Collector Car Events” in Scottsdale, Palm Beach, Florida, Orange County, California, Reno, Nevada and Las Vegas, Nevada.

History[edit]

Russ Jackson and Tom Barrett organized the original auction at Scottsdale, Arizona. Jackson met Barrett through an interest in Barrett's 1933 Cadillac V-16 Town Car. In 1967, Barrett and Jackson presented a car show called "Fiesta del Auto Elegance", a fund-raiser for local charities, including the Scottsdale Library. Then in 1972, the two jointly presented a classic car auction, when they auctioned Adolf Hitler's armored Mercedes-Benz 770K. The car more than tripled the previous auction record, selling for $153,200.[1]

Russ Jackson died in 1993, and Tom Barrett, in 2004. Craig Jackson, who had worked actively on a daily basis throughout the year and on-site at the event, took over company reins in 1997, the same year the auction began airing live on SPEED. Internet bidding was also introduced at that time.

Starting at the 3rd annual Palm Beach auction in 2005, the show was renamed from "Barrett-Jackson Classic Car Auction" to "Barrett-Jackson Collector Car Auction," followed by the name change in the Scottsdale, Arizona auction in 2006.

Beginning in 2008, the auction also takes place in Las Vegas.

From 2010 to 2012 the auction was held in Orange County, California. However, on January 19, 2013, Barrett-Jackson announced it would move from Orange County to Reno, Nevada as part of the city's Hot August Nights event in August 2013.

Auction[edit]

Although it is billed as an automobile auction, other items are also sold, including trucks, motorcycles, airplanes, engines, boats and other memorabilia.

The auction has also become a place for American car manufacturers to sell the first production vehicles of a given model and generation combination, in charity format.

The Saturday auction is commonly known as 'Shatterday', referring to the frequent record breaking sales that occur that day.

Many celebrities have attended the event, putting their own possessions up for auction. They included Sammy Hagar, Michael Anthony, Jay Leno, Alice Cooper, Billy Corgan of the former Smashing Pumpkins, baseball players Reggie Jackson and Randy Johnson, DMX, Carroll Shelby, Bill Goldberg, Tony Stewart, and motorcycle customizer Jesse James.

Scottsdale, Arizona[edit]

Over the past 39 years, the Barrett-Jackson Scottsdale auction has grown to eight days, including six days of auction, approximately 1000 vehicles, nightlife, fashion shows, drifting, ride ‘n drives, and demonstrations. For the past five years, Barrett-Jackson drew over 200,000 spectators at WestWorld, where the event has been held since 1989. The Speed Channel has been providing TV coverage of the Barrett-Jackson auction since 1993. At the 39th annual Scottsdale auction, 40 hours of auction bidding was aired live on SPEED.

Scottsdale Top Auction Sales[edit]

Auction Year Lot Number Vehicle Price (in US dollars, including buyer premium, except charity vehicles)
2007 1301 1966 Shelby Cobra 427 “Super Snake”[2] $5,500,000
2013 5037 1966 #01 Batmobile[3] $4,620,000
2006 1307 1950 General Motors Futurliner "Parade of Progress" tour bus $4,320,000
2014 5035 1967 Chevrolet Corvette L88 2-door coupe[4] $3,850,000
2005 992 1954 Oldsmobile F-88 concept car $3,230,000
2006 1304 1954 Pontiac Bonneville special Motorama concept car $3,024,000
2012 5008 1948 Tucker Torpedo $2,915,000
2012 5005 1947 Bentley Mark VI Franay $2,750,000
2012 5000 1954 Mercedes-Benz 300SL Gullwing $2,200,000
2012 5002 1933 Pierce Arrow Silver Arrow $2,200,000
2006 1309 1970 Plymouth Hemi ‘Cuda 2-door convertible $2,160,000
2013 5001 1955 Mercedes-Benz 300SL Gullwing Coupe [5] $2,035,000
2013 5019 1947 Talbot-Lago T-26 Grand Sport[6] $2,035,000
2008 1304 1963 Chevrolet Corvette coupe “Rondine” concept car $1,760,000
2013 5004 1934 Dusenberg J Murphy LWB Custom Beverly Sedan[7] $1,430,000
2013 5034 1956 Chrysler Diablo Concept Convertible $1,375,000
2013 5025 1971 Plymouth Hemi 'Cuda Convertible $1,320,000
2013 5007 1929 Isotta Fraschini Tipo 8A SS Castagna Roadster $1,320,000
2006 1287 1970 Chevrolet Chevelle LS6 convertible $1,242,000
2013 5016 1949 Delahaye Type 175 Saoutchik Coupe De Ville $1,210,000
2006 1306 1952 Chrysler d’elegance 2-door hardtop $1,188,000
2013 5028 1919 Pierce Arrow 66 A-4 Tourer - Fatty Arbuckle $1,210,000
2007 1304 1954 Dodge Firearrow II convertible concept car $1,100,000
2007 1304.1 1954 Dodge Firearrow IV convertible concept car $1,100,000
2008 1311 1928 Duesenberg J Dual Cowl Phaeton $1,100,000
2009 1307 1929 Ford 4-AT-E Tri-Motor Airplane $1,100,000
2013 5041 1968 Chevrolet Corvette L-88 Owens/Corning Racecar $1,100,000
2006 1311 1953 Chevrolet Corvette “#003” convertible $1,080,000
2007 1281 1993 Hummer H1 “CNN’s Warrior One” $1,000,000
2008 1316 2009 Chevrolet Corvette ZR-1 coupe $1,000,000
2003 1967 Ford GT40 Mark I[8] $347,760
2001 1931 Duesenberg[9] $575,000
1972 Adolf Hitler's Mercedes-Benz 770K[1] $153,200

Palm Beach, Florida[edit]

In 2003, Barrett-Jackson expanded its auction by adding a second annual event in Palm Beach, Florida. The auction has draws over 50,000 visitors, and approximately 500 vehicles cross the auction block each spring. The event is held at the Americraft Expo Center at the South Florida Fairgrounds and includes three days of auction, ride 'n drives, demonstrations, sponsors, vendors and more. The Speed Channel has been providing TV coverage of the Palm Beach Barrett-Jackson auction since 2002. At the 7th annual Palm Beach auction, 23 hours of auction bidding was aired live on SPEED.

Palm Beach Top Auction Sales[edit]

Auction Year Lot Number Vehicle Price (in US dollars, including buyer premium, except charity vehicles)
2006 723 1947 Bentley Mark VI Coachworks by Franay $1,760,000
2005 378 1953 Buick Roadmaster “Howard Hughes” $1,650,000
2006 5001 2005 Ford GT coupe $530,000
2005 375 1968 Shelby GT500 E convertible $561,000
2009 369.1 1969 Chevrolet Camaro RS custom “Project American Heroes” $500,000
2006 724 1939 Bentley Royale Custom $407,000
2006 703.1 1953 Buick Skylark convertible $390,500
2006 723.1 1931 Bentley Aero coupe hot rod $385,000

Las Vegas, Nevada[edit]

In 2008, Barrett-Jackson added a Las Vegas event at the Mandalay Bay Resort & Casino. The inaugural Las Vegas attracted an eclectic crop of 533 collector vehicles, over 50,000 attendants and nearly $30 million in total sales over 3 days. Over 16 hours of live coverage was broadcast on SPEED TV. In 2009, the second annual Barrett-Jackson Las Vegas event welcomed over 51,000 guests and over $23 million in total sales for 428 vehicles. SPEED captured 19 hours of high-definition coverage.

Las Vegas Top Auction Sales[edit]

Auction Year Lot Number Vehicle Price (in US dollars, including buyer premium, except charity vehicles)
2010 6580 2008 Bugatti Veyron Supercar $770,000
2011 6400 1964 Ford Fairlane 2 Door Hardtop $700,000[10]
2009 3000 2009 Iacocca Silver 45th Anniversary Fastback Mustang #5 of 45 Limited Edition $352,000
2011 675 2009 Mosler Raptor Prototype $264,000
2008 805.1 2003 Saleen S7 2-door coupe $260,700
2008 674.3 2012 Chevrolet ZL1 Camaro $250,000
2008 803.1 1969 Ford Mustang Boss 429 fastback $214,500
2008 812 1962 Lincoln Continental 4-door sedan “John F Kennedy’s”
2008 801 1938 Packard Victoria 2-door convertible $209,000

Reno, Nevada[edit]

In 2013, Orange County, California auction was moved to Reno, Nevada.

Charitable Involvement[edit]

Charity fundraising has been part of Barrett-Jackson since its foundation. Since 2006, Barrett-Jackson has helped raise more than $20 million. In 2008 alone, Barrett-Jackson raised nearly $7 million at the three annual events. 2009 started off with $4.4 million at Scottsdale’s auction and over $1.5 million in Palm Beach. Some of the charities that have benefited from Barrett-Jackson are The ChildHelp Foundation, The Darryl Gwynn Foundation, Juvenile Diabetes Research Foundation, The National MS Foundation, The Carroll Shelby Children’s Foundation, The Armed Forces Foundation, The Hendrick Marrow Foundation, MLB Charities, The Boy Scouts of America, the EAA Young Eagles, and St. Jude's.

Media coverage[edit]

In addition to the live TV coverage on SPEED, Barrett-Jackson receives automotive and lifestyle media coverage on the local, national and international levels. Craig Jackson, CEO/Chairman of Barrett-Jackson, and Steve Davis, President of Barrett-Jackson, have been quoted in publications such as Hemmings, Sports Car Market, AutoWeek, Fortune Magazine, New York Times, USA Today, MotorTrend and many more. For 2015, the auctions are being transferred to Velocity.

Fox Sports broadcasts[edit]

Speed Channel started live broadcasting the auction since 1997, produced by Lingner Group Productions, Inc. In addition, there are derivative programs based on the auction. In 2013 Reno, Nevada auction, live coverage was also seen on Fuel TV.

Beginning with 2013 Las Vegas auction, live coverage was moved to Fox Sports 1, Fox Sports 2, and National Geographic Channel.

  • Barrett-Jackson Car Search (2004): A contest between teams to find old cars, restore them, then sell the cars in Barrett-Jackson auctions.
  • Barrett-Jackson – Life on the Block (2005–2007): A show produced at the time of the auctions, covering people involved in the auctions.
  • Barrett-Jackson ON THE ROAD (2006): Craig Jackson and SPEED Channel staff introducing collector vehicles in automobile shows. Craig Jackson also appraises vehicles on stage.
  • Barrett-Jackson THE ROAD TO LAS VEGAS (born 2008): Preview of the vehicles in the first Barrett-Jackson Las Vegas auction.
  • Barrett-Jackson Special Edition: Contains highlighted coverage of previous Barrett-Jackson car auctions.

During auction broadcast, Fox sports also offers Hagerty Fantasy Bid, a game where viewers seek to closely match the price of the upcoming fantasy car without going over, before the actual bidding. Tie breakers are determined by the time of the bids. Points and prizes are awarded to individual car winners, daily winner, and auction winner.

Co-branding and licensing[edit]

In 2008, Sherwin-Williams and Barrett-Jackson teamed up to create a branded line of auto paint under the Planet Color namesake. The line of 25 colors was recently launched in NAPA stores and Sherwin-Williams locations. Merchandise and apparel continues to be the anchor of Barrett-Jackson's licensing program. Apparel, novelties, die cast automobiles are offered.

Barrett-Jackson Auction top records by year[edit]

Scottsdale, Arizona[edit]

Year Lot Item Cost (in US dollars, before buyer premium)
1972 Adolf Hitler's Mercedes-Benz 770K[1] $153,200
2001 1931 Duesenberg[9] $575,000
2003 1967 Ford GT40 Mark I[8] $347,760
2005 992 1954 Oldsmobile F-88 General Motors concept car $3,230,000
2006 1307 1950 General Motors Futurliner "Parade of Progress" tour bus $4,320,000
2007 1301 1966 Shelby Cobra 427 "Super Snake"
owned by Carroll Shelby
$5,500,000
2008 1309 1963 Chevrolet Corvette "Rondine" concept car $1,600,000
2009 1307 1929 Ford 4-AT-E Tri-Motor NC9612 $1,100,000
2010 1307 1929 Hamilton Metalplane H47 $671,000
2011 1296 2012 Ford Mustang Boss 302 Laguna Seca $450,000
2012 5008 1948 Tucker Torpedo $2,915,000
2013 5037 1966 #01 Batmobile $4,620,000
2014 5035 1967 Chevrolet Corvette L88 2 Door Coupe $3,850,000

Palm Beach, Florida[edit]

Year Lot Item Cost (in US dollars, before buyer premium)
2005 378 1953 Buick Roadmaster 4-door sedan
owned by Howard Hughes
$1,500,000
2006 723 1947 Bentley Mark VI
coachworks by Franay
$1,600,000
2007 697 2007 Chip Foose custom coupe
built to buyer's specification
$300,000
2008 659 1967 Shelby GT500
signed by Carroll Shelby
$190,000
2009 369.1 1969 Chevrolet Camaro RS/SS custom 'Project American Heroes'[11]
built by Super Chevy magazine
$500,000
2010 678 2011 Chevrolet Corvette Chevrolet Corvette ZO6 $297,000
2011 665.4 1957 DeSoto DeSoto Adventurer $247,500

Las Vegas, Nevada[edit]

Year Lot Item Cost (in US dollars, before buyer premium)
2008 774.4 2006 Ford Mustang GT custom
owned by Funkmaster Flex
$300,000
2008 819 1949 MG TC
raced by Carroll Shelby
$285,000*
2009 704 1965 Shelby Cobra CSX2568
1st owned by Jacuzzi[12]
$400,000
  • Total price exceeds top bidding price after buyer premium

Orange County, California[edit]

Year Lot Item Cost (in US dollars, before buyer premium)
2010 6580 2008 Bugatti Veyron 770,000

Lawsuits[edit]

At the 2007 Scottsdale auction, after the last authenticated Ramchargers (a former drag racing team that had been staffed by Chrysler Corporation employees) race car had been sold for $300,000, owner David Clabuesch accused the auction company of ending the auctioneering prematurely, resulting in a lower than expected sale price. After the sale, Barrett-Jackson sued Clabuesch for "outrageous and defamatory actions," including chaining the car's wheels at the auction tent and putting up a sign calling its sale "void".[13][14] On January 10, 2008, Barrett-Jackson announced a settlement had been reached three days earlier. In the settlement, Clabuesch exonerated Barrett-Jackson of all allegations of wrongdoing in relation to a situation that occurred at the company’s Scottsdale event in January 2007.[15]

Controversies[edit]

During the 2007 Scottsdale auction, Keith Martin, editor of Sports Car Market and a former member of Speed Channel's on-air commentary team for the auction, was ejected from the auction by Barrett-Jackson. At the time Martin was ejected, Sports Car Market had run unfavorable editorials about the state of the collector car industry and whether some cars were worth the high dollars being spent on them but not mentioning Barrett-Jackson or any other firm by name.[16] During the auction Martin allegedly made comments about company business practices and the quality of cars sold; according to Barrett-Jackson, he told people in the media center to leave B-J and attend the auction of a competitor. He was also dropped as a SPEED TV network commentator, at the request of Barrett-Jackson.[17][18]

See also[edit]

References[edit]

  1. ^ a b c Frey, Peter W. (March 18, 1990). "A Driving Passion". The New York Times. Retrieved January 20, 2013. 
  2. ^ "Barrett-Jackson Lot: 1301 - 1966 SHELBY COBRA 427 "SUPER SNAKE"". Barrett-Jackson website. Barrett-Jackson. 
  3. ^ "Barrett-Jackson Lot: 5037 - 0 #1 BATMOBILE". Retrieved 20 January 2013. 
  4. ^ "Barrett-Jackson Lot: 5035 - 1967 CHEVROLET CORVETTE L88 2 DOOR COUPE". Retrieved 18 January 2014. 
  5. ^ "Barrett-Jackson Lot: 5001 - 1955 MERCEDES-BENZ 300SL GULLWING COUPE". Retrieved 20 January 2013. 
  6. ^ "Barrett-Jackson Lot: 5019 - 1947 TALBOT-LAGO T-26 GRAND SPORT". Retrieved 20 January 2013. 
  7. ^ "Barrett-Jackson Lot: 5004 - 1934 DUESENBERG J MURPHY LWB CUSTOM BEVERLY SEDAN". Retrieved 20 January 2013. 
  8. ^ a b "Barrett-Jackson Dazzles With Classic Cars, Celebrities And World Record Prices" (Press release). Barrett-Jackson. January 22, 2003. Retrieved January 20, 2013. 
  9. ^ a b "Being There: 2001 Barrett-Jackson Collector Car Auction". Motor Trend. June 2005. Retrieved January 20, 2013. 
  10. ^ http://automotive.speedtv.com/article/autos-saturday-barrett-jackson-blog2
  11. ^ 'Heroes' Camaro Hits $500,000 at Barrett-Jackson
  12. ^ Barrett-Jackson to Auction Rare, Stunning 1965 289 Shelby Cobra at No Reserve During Las Vegas Event
  13. ^ Car drama has Barrett-Jackson suing seller
  14. ^ Barrett-Jackson Auction Co. v. Clabuesch
  15. ^ Barrett-Jackson Auction Company Announces Settlement of Defamation Suit
  16. ^ [1]
  17. ^ Golfen, Bob "Collector-car writer ejected from show" The Arizona Republic January 19, 2007
  18. ^ Gritzinger, Bob "You're Outta Here - Old cars guru gets the boot from Barrett-Jackson" AutoWeek January 29, 2007

External links[edit]