Bartles & Jaymes
The product line is well remembered for its folksy television commercials, created by Hal Riney, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after two men who started a little winery which eventually became the Ernest & Julio Gallo Winery. Occasionally ads would be a twist on the idea of senior citizens or folkiness by having the pair do something "young & hip" such as supply cases of wine coolers to a beach party full of young people, to which they were well-received. Bartles did all the talking, and ended each commercial with the tagline, "... and thank you for your support."
David Rufkahr played Frank Bartles and Dick Maugg played Ed Jaymes. Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor: Rufkahr, a career Air Force veteran and cattle rancher from Redmond, Oregon, won the job in a talent search. Dick Maugg, was a Santa Rosa general contractor. David Rufkahr died of a heart attack in April 1996, in Bend, Oregon, at the age of 61.
Flavors include Strawberry Daiquiri, Fuzzy Navel, Exotic Berry, Margarita, Piña Colada, Classic Original, Tropical Mango, Blue Hawaiian, Strawberry Margarita, Raspberry Pomegranate, Body Shot Lime, Mojito, and Sangria, Black Cherry, Strawberry, and Peach, Raspberry Cosmopolitan, Strawberry Hill, Citrus, and Pink Grapefruit, Mountain Berry, Wild Cherry, Apple, Apple Blossom, Blueberry, and Snow Creek Berry, Sun Peak Peach, Kiwi Strawberry, Blackberry Ridge, Tickle Pink, Pear, and Berry, Peach Bellini.
Discontinued flavors include Blackberry, Raspberry Daiquiri, Strawberry Cosmopolitan, Melon Splash, Apple Passion, Orange Sunset, and Red, Lime Daiquiri, Wild Raspberry, Wild Grape, Banana Daiquiri, and Wild Island, Country Kwencher, Lemon, Blueberry Hill, Fiesta Strawberry, Melon Ball, Watermelon, and Strawberry Colada, Orange Pineapple, Green Apple, Tropical, and Mango Grove, Orange Hurricane, Pomegranate Cosmopolitan, and Luscious Blackberry, Wild Berry.
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