In early 2009, Basshunter started the process of recording the album. A comment was posted on his official website in April that he was "back in the studio to do some work on the new album." On July 1, 2009, it was announced that Basshunter would be releasing a brand new single titled "Every Morning" on 21 September with the new album, "Bass Generation", being released one week later on 28 September. On 1 September 2009, the official album artwork and tracklisting was posted on Hard2Beat.com. On 15 September, it was revealed on Basshunter's official Bebo profile that the album would also be released as a two-disc set.
In early September 2009, before the album was released the song "Numbers" was released to the public as a free download via Basshunter's official Bebo profile. The album release date was eventually moved up a week for unknown reasons to September 28, 2009, along with the single "Every Morning", which was released on September 21, 2009. Aftonbladet Review
In order to promote the album, the Basshunter Album Artwork Competition was set up on August 10, 2009 in which fans could design and upload their own cover art for the "Bass Generation" album to Basshunters Bebo profile. The winners artwork would be signed, framed and presented to them by Basshunter at the Bass Generation tour. The winning entry was revealed on 11 September 2009.
"Every Morning", was the first single released from the album. It was released on September 21, 2009. The song was first performed at the UK Dance Nation Tour in April, 2009. The first radio play of the track was on the BBC Radio 1 Switch program on July 19, 2009. The song is about a former girlfriend of Basshunter's. It has so far reached the top 20 in the UK and New Zealand. Its accompanying music video was filmed on location in Majorca. It premiered on August 12, 2009.
Before the album release, "Numbers" was confirmed to be the second single. But in November it was changed. "I Promised Myself", is the second single released from the album. The single was released on November 30th, the music video has already been released.
According to a commercial from Hard2Beat (now Dance Nation), "Why" is set to be the third single. But in April 2010 "Day And Night" was added to radio stations across the UK. In May 2010 it was announced that there will not be a third single from Bass Generation and that a new song named "Saturday" would be released in July.