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George Bassett & Co. simply known as Bassett's was a British confectionery company and is now used as a brand of Cadbury, owned by Mondelēz International. George Bassett founded the company in Sheffield in 1842, perhaps the company's best known sweets, the Liquorice Allsorts were created by accident in 1899 and in 1926 the mascot of Bassett's, Bertie Bassett was created and still continues to represent the modern brand today.

Liquorice allsorts

In 1989, the company was acquired by the then united Cadbury-Schweppes, brands that use the Bassett's name today include: