|Industry||Internet Music Portal|
|Founded||Miami, Florida (1999)|
|Headquarters||Coral Gables, Florida|
|Key people||Rafael Urbina, CEO|
Batanga Radio is an online music streaming service owned and operated by Batanga Media, an independent digital media company serving the U.S.Hispanic and Latin American markets. Batanga Radio users stream millions of songs per year, and create over hundreds of thousands of custom stations every month. Batanga Radio was built to be an online radio application. Batanga Radio allows users to build radio stations around their favorite songs and artists; users can also elect to exclude specific artists and songs. Batanga Radio users can “tell” the application to add or remove certain artists, songs, genres and even decades of music. Batanga Radio's playlist technology  reacts to user interactions and even a user’s location. Song lyrics are also available on every song page and as every song plays. With every song that plays on Batanga Radio, users receive a list of five similar tracks to explore, listen to and/or add to their playlists. Using the songs and artists already chosen by users, the application identifies new songs that are similar allowing users to discover new music with each song that plays. Batanga Radio is fully integrated and accessible across mobile and tablet devices.
Batanga Media's digital properties include Batanga.com, the Batanga Radio mobile app, iMujer.com and BolsadeMulher.com. Batanga Media delivers display, video and mobile solutions across its digital properties and an extensive network of partners totaling more than 140M users each month. Reaching the largest digital audience of Hispanics, it entertains, informs and connects users, while offering marketers sophisticated digital platforms that target and engage audiences, delivering quantifiable results. Founded in 1999, Batanga Media is headquartered in Miami, Florida with operations in 14 countries including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela.
- August 1999 – Batanga founded in Greensboro, NC, by Troy McConnell and Jochen Fischer.
- November 1999 – First song streamed on Batanga.com
- November 1999 – First video streamed on Batanga.com
Using Batanga Radio
A station is set by specifying an artist, song, or mood.Listeners can tune into hundreds of pre-made genre stations, tens of thousands of artist radio stations, or browse the entire music library directly in order to indicate musical preferences (songs can not be played directly). Batanga is available in both English and Spanish.
Listeners can indicate their preferences by directly responding to each track played, either favorably (by selecting the happy face button), or unfavorably (by selecting the sad face button), which determines if the track should be played, as well as how often similarly classified songs should be played on the station. Responding unfavorably to a track (selecting the sad face button) immediately stops playback of the track. Batanga also provides lyrics for each track played.
An artist, song, or mood can be excluded from playing entirely. Within the section located directly under the music player,titled “We recommend you,” listeners can indicate which songs, artists, or moods to add or remove from their station by selecting the grey icon directly to the right of the words “We recommend you.” This brings up a search bar where listeners can type in the name of a song, artist, or mood that can then either be added in order to provide variety to the listener’s station, or excluded from their station entirely.
Also, a blue plus sign appears on the lower right hand corner of the album art for the track that is currently playing, and once this button is clicked, it brings up the choice: “Comprar,” (Spanish for“Buy”) which allows listeners to buy the song directly from iTunes. Upon clicking on the blue plus sign, registered users also have the option of voting on whether or not theylike a song by selecting “me gusta” (smiley face), or “no me gusta.”
The Batanga Radio app is available across most mobile platforms. Available in both English and Spanish, the Batanga Radio app requires all users to register and is 100% free.
Batanga is available on the Google Android OS (for tablets and mobile phones, requires Android 2.1 and up).
Batanga is available across all iOS platforms, including iPhone, iPad, and iPod Touch.
Batanga is available on Blackberry (Operating System: 4.5.0 or higher).
The Batanga Radio app allows listeners to:
- Build customized stations
- Listen to an editorial station
- View lyrics
- Like songs /dislike songs
- Add artist/song preferences
- Remove specific artists or songs from stations
- Read artist news
- View artist pages
- Explore similar tracks